NSPRA is continuing discussions with social media platforms on the need for dedicatedverification and reporting processes.

New report from NSPRA and CoSN finds social media platforms’ lack of dedicated verification and reporting processes for K-12 education institutions causing a drain on schools across the U.S.

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1. Improve the structure, organization, content and search features of the district website to make it more user friendly, easier to navigate and simpler to update and maintain.

2. Develop a process to ensure web pages are routinely kept up to date with fresh and accurate content, and hold staff accountable for maintaining those efforts.

3. Develop additional, relevant content for in-demand information.

4. Strategically plan which content goes where on social media and tailor the content for the typical users of each platform.

5. Focus on storytelling for SBISD’s social media platforms.

6. Use standardized email signature text to promote the district’s website and social media channels.

7. Put social media safeguards in place.

8. Market the district’s videos to boost viewer engagement, and use metrics to determine which videos draw crowds and which don’t.

1. Identify the features of an ideal MCSD website.

2. Turn the MCSD website into a marketing tool as well as a communications tool.

3. Expand the one-webmaster maintenance model into a
   multi-author model.

4. Establish a website task force.

5. Ensure website content meets accessibility guidelines.

6. Consider adding a mobile app with push notification abilities to the district’s communication tool box.