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NSPRA Academy

NSPRA Academy is the go-to professional development experience for school communication professionals and district leaders looking to grow, adapt and thrive in today’s evolving education and communication landscapes. Each track offers targeted learning tailored to your experience level, delivering real-world strategies you can apply right away and tools to strengthen your communication efforts long term. You’ll gain fresh skills, expand your influence and stay ahead in the ever-evolving world of school communication.

Choose from four unique tracks, each designed to meet you where you are—and help you get where you want to go. Enrollment opens soon for the 2025–26 program year.

NEW
PROFESSIONALS
TRACK

If you’re in your first three years of school PR, this track is a must. Learn what it takes to thrive in the role, fast-track your growth and build connections that will support you every step of the way.

🗓 8 SESSIONS, SEPT.- MAY
⚙️ENROLL IN THE FULL TRACK, BUNDLE SESSIONS OR JOIN INDIVIDUAL MODULES.

STRATEGIC
COMMUNICATIONS
TRACK

Designed for veteran school communicators and district leaders, this track strengthens strategic thinking to align communications with district goals, support decision-making and drive measurable engagement.

🗓 4 SESSIONS, OCT.-APRIL
⚙️ENROLL IN THE FULL TRACK OR JOIN INDIVIDUAL MODULES.

CRISIS
COMMUNICATIONS
TRACK

When the unexpected hits, your response matters. This track provides the tools to prepare, lead with confidence and communicate clearly in critical situations.

🗓 7 SESSIONS, JAN.-JUNE
⚙️THIS SEQUENTIAL TRACK IS DESIGNED TO BE TAKEN IN FULL FOR A CONNECTED, COMPREHENSIVE LEARNING EXPERIENCE.

SMALL DISTRICT 
SUPERINTENDENTS
TRACK

Designed for district or school leaders without a communications staff member, this track offers practical guidance to manage communication effectively, build trust and stay ahead of emerging issues.

🗓 8 SESSIONS, SEPT.-MAY
⚙️ENROLL IN THE FULL TRACK, BUNDLE SESSIONS OR JOIN INDIVIDUAL MODULES.


"NSPRA Academy changed my approach to the strategic communication planning process. I highly recommend enrolling!"

- Past NSPRA Academy Participant



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