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NOTE: The deadline to submit 2022 Gold Medallion Award entries has now passed. See winners of the 2022 awards here, and stay tuned for 2023 entry information at the end of January.
NSPRA’s Gold Medallion Award is the top national competition in North America recognizing superior school public relations programs and campaigns grounded in strategic communication best practices. As this is a highly competitive award, entrants are encouraged to watch NSPRA's webinar on "How to Prepare a Gold Medallion Entry" and review past Gold Medallion winners for an overview of the award process and successful entries.
Winning entries are recognized nationally and awarded Gold Medallions at the NSPRA National Seminar each year.
Information on how to submit a Gold Medallion Award entry, judging information, eligible submission categories and more can be found below.
Strategic programs, projects and campaigns submitted for Gold Medallion consideration must be entered in one of six categories, listed below. In each category, judges may select one winner, more than one winner or no winners.
Gold Medallion entries must be submitted as a single PDF file in the online awards submission system. The total award entry, including entry form and all application materials, is limited to no more than 26 pages (packaged in a single PDF). An entry must include:
An entry may include:
Entries typically are organized in the following manner:
Review entries from the most recent Gold Medallion Award winners before preparing your entry.
NSPRA uses as judges a variety of association members and public relations professionals who are experienced, award winning and accredited. Judges' identities are kept confidential. When reviewing entries, they judge each entry: entry to exceed the 26 page total. Samples, brief synopses or links to support materials are sufficient (e.g., no need to include complete survey results or reports).
During the review of an individual entry, judges score the entry against the following criteria:
Entries may be scored higher for unique attributes such as being easily replicable as a best practice, supporting student achievement and clearly demonstrating communication accountability. Entries may be scored lower for missing required elements, for poor writing and for not being organized around the four-step strategic PR planning process.
Gold Medallion Award entries must be submitted at www.nspra.org/award-apply.
When filling out the entry information, be sure to indicate whether the entry should be automatically entered into the Golden Achievement Award contest (free of charge) if it is not selected for a Gold Medallion Award.
NSPRA staff will notify all Gold Medallion entrants as to the status of their entries via email by early June. Winners also will be notified by phone. Entrants may request a summary of judges’ comments by emailing firstname.lastname@example.org no later than July 30. Summaries will be provided in late August/September.
Those who win a Gold Medallion Award will be:
Submit Your Entry