For nearly a decade, Detroit Public Schools Community District has built a recognizable brand rooted in student success, academic progress and district transformation. But district leaders recognized that even the strongest brands require reinvestment and reintroduction, especially to the audiences who matter most: students and families.

NSPRA and ASBO International have partnered to release a collection of guides designed to help school districts communicate about finances with greater clarity, transparency and trust.

Throughout the month, we’re sharing stories and perspectives from NSPRA members that honor lived experiences and explore how communication can foster belonging in our schools and communities all year round.

In honor of Black History Month, NSPRA Vice President of Diversity Engagement Janine Thorn reflects on the meaning of the Beloved Community and the courage required of school communicators to build it.

Each November, school communications offices across the country work to recognize Native American Heritage Month. That concern is valid and commendable. Good intentions matter. Thoughtful communication about Native people is possible and appreciated when it’s approached with care, accuracy and relationship.