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PR Resources

NSPRA provides a breadth of resources, products and tools for school public relations professionals to learn and expand their expertise.

Hand holding a pen checking off a list.Recommendations Just For You

Check out NSPRA articles, publications and events that you may interest you based on your interests indicated in your member profile. Members only.

Person looking over data.Request a Communication Audit

Your roadmap to maximizing support from your community, an NSPRA Communication Audit takes a snapshot of your current communication efforts, the climate for communication, the issues and image perceptions you are facing, and the communication needs and patterns of your target audiences. Each communication audit is different as it is tailored to your needs.

Two people reviewing a report.Request a SCOPE Survey

NSPRA’s SCOPE Survey—or School Communication Performance Evaluation—takes the guesswork out of communication by telling communication leaders how, when and on what topics their internal and external stakeholders want information. 

Woman browsing in a bookstore.Books and Publications

Browse the curated list of carefully selected books and publications for communication professionals for purchase on the NSPRA online store.

Person in front of a laptop and books.Research Tools

Research is the essential first step in developing any plan, whether you’re tackling your first strategic communication plan, updating an existing strategic communication plan or planning a specific initiative. 

Person with a pen typing on a computer.Samples and Resources

Benefit from the experiences of fellow school PR professionals. Access recent examples, presentations and/or templates on a variety of topics. Members only. 

Man looking at a tablet with news.Newsletters

Access issues of NSPRA's Member Memo and Elevation member e-newsletters. Members only.

Podcast mic.Collection of School PR Podcasts

NSPRA has rounded up a collection of can't-miss school PR podcasts, each of which feature association members, industry experts and colleagues as guests and hosts, who discuss the most current issues facing district communicators. 

Hands reviewing a report.Reports and Position Statements

Review reports and position statements issued by NSPRA on topics and issues relevant to the school public relations field and school public relations practitioners.


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