Become a Member
Each year, the National School Public Relations Association invites leaders in the fields of public relations, communications, marketing, engagement and public education to submit proposals for sessions at the NSPRA National Seminar. NSPRA is now accepting proposals for sessions at the NSPRA 2024 National Seminar scheduled for July 14-17 in Seattle at the Hyatt Regency Bellevue. All presentation proposals are due by Friday, Dec. 8, 2023.
All presenters accepted through the call for proposals process must be registered for the Seminar to present in July, but you do not have to register to attend the Seminar first before submitting a proposal. After proposal notifications go out (anticipated by early February), accepted speakers will be asked to register through a dedicated Speaker Service Center. If you submit a proposal, please wait to register to attend the Seminar until proposal notifications are issued.
You do not have to be a member of NSPRA in order to submit a proposal. You may submit as many proposals as you would like, but please be mindful that due to limited sessions capacity:
This guidance applies to both non-members and members as well as all association membership types.
Submit a Proposal
Expand each section below for additional details.
As you consider what to present on, start by asking yourself:
Think about your answers to those questions and then consider the following feedback from past attendees on their topics of interest:
Session Focus Areas
Each presentation proposal must fall into one of the following session focus areas:
Now that you know what school PR pros want and how NSPRA may categorize your session, settle on a popular topic for which you have a lot of experience and expertise to offer.
The NSPRA 2023 National Seminar attracted more than 1,500 school public relations professionals and school system leaders. Most were association members. Here are some key demographics about NSPRA’s members based on the 2022 Membership Profile Survey:
School system demographics:
School PR experience:
Communications office size:
The top 5 responsibilities for NSPRA members are crisis communications, external communications, social media, community relations/public engagement and media relations.
As you review these demographics, picture the target audience for your presentation: Who would benefit most from what you have to share?
Only in-person sessions will be offered during the NSPRA 2024 National Seminar on July 14-17. However, all presenters will be asked to pre-record their presentation for submission to NSPRA. Those recordings will be made available after the Seminar for on-demand viewing.
The Amplify Session format is the most competitive due to limited availability of session slots. Keep this in mind when thinking about the preferred format for your presentation.
All presenters must be registered for the Seminar, but you do not have to be a member of NSPRA in order to submit a proposal.
Seminar Session Options
As part of your presentation proposal, you will be invited to share:
Seminar planners consider presenters’ experience levels, and if applicable, past Seminar evaluations as part of the proposal review process.
However, NSPRA members are all encouraged to submit proposals in order to gain professional development experience as presenters. If you have little or no professional presentation experience, consider submitting a proposal for a session type with more availability such as a Gold Mine and/or identifying a more experienced co-presenter to join you to ensure a stronger proposal. You may also want to check out this post from business and marketing executive Seth Godin's blog on "the amateur presenter."
Please note that NSPRA membership is not required to submit a proposal.
NSPRA is seeking presenters who offer unique insights, effective strategies and tactics, timely information on new and emerging issues, hands-on learning, useful resource materials, and relevant content and experiences that meet the high standards and expectations of Seminar participants.
In selecting session proposals, NSPRA will give priority to sessions with the association’s members as lead or co-presenters. However, NSPRA membership is not required to submit a proposal.
Vendor submissions are not accepted through the call for proposals process, but a school district or educational organization may submit a proposal with a vendor co-presenter if the proposed presentation does not include a sales pitch for vendor products and services. Vendors wishing to submit a session proposal are invited to consider sponsorship opportunities (once announced) where vendor pitches may be made.
Information Required in a Proposal
The presentation proposal submission website will require a variety of information about the presenter submitting the proposal and any co-presenters (e.g., contact information, district/organization details, presentation experience).
It also will require information on the presenter's:
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