The language of “customer experience” may feel unfamiliar in public education, but the idea behind it is not: creating positive, consistent experiences for students, families, staff and communities. Districts are taking a more intentional look at the interactions, processes and systems that shape those experiences and, ultimately, trust.

Leadership for Public Trust is a joint NSPRA and AASA professional learning experience for superintendents, school communication leaders, and district leadership teams who must lead collaboratively during critical moments.

School communications work can look very different depending on your role, your team and the communities you serve. This fall, NSPRA Academy offers focused learning built around the real work school communicators are navigating every day.

NSPRA  is proud to announce recipients of the 2026 National School Communication Awards! This year, districts and education organizations from across the country submitted work showcasing the creativity, strategy and impact of school communication professionals and education leaders.
 

This April marks my first APR Month, and it feels surreal. After all, it was only a year ago that I finally broke through my fears and trepidations and earnestly began the climb to the APR summit.