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Sponsorship and Exhibitor Opportunities


Showcase your product or service with 1,500+ attendees at the nation’s largest communications-focused professional development conference for school public relations professionals and education leaders: the NSPRA National Seminar!

Sponsoring or exhibiting at the NSPRA 2026 National Seminar will help ensure your company reaches its target audiences and bottom-line objectives. Gain exposure to NSPRA’s members and stakeholders through website placement and in-person recognitions, as well as have the opportunity to:

  • Meet face-to-face with current and prospective customers.
  • Engage with the leading experts in school PR/communications.
  • Build your reputation as a leader in the field.
  • Gain visibility of and build strength in your brand.

Seminar supporters can choose from a variety of sponsorships and exhibit packages to get in front of key decision-makers and influencers, who shape vendor choices for school communication products and services. Explore the packages below to find the options that best align with your goals, audience and desired level of engagement at NSPRA 2026.

Browse by category: 

Experiences & Activations Advertising Opportunities 

Top Tiered Sponsorships

Gold Sponsor

Gold Sponsors are distinguished as leaders in the profession, gaining top-tier visibility and meaningful influence within the Seminar experience.

  • (3) full Seminar registrations
  • (1) 10x10 booth in the Marketplace
  • (1) 45-minute in-person presentation session
  • (1) 30-minute pre-recorded session for on-demand viewing
  • Dedicated breakout room (Sun–Tue)
  • (1) piece of marketing collateral at registration desk
  • (1) full-page color ad in program book
  • Logo/company name listed wherever sponsorship is mentioned and on Seminar signage
  • One-time use of the pre-Seminar and post-Seminar participant mailing list
  • Listing and logo on the NSPRA website as a Gold Sponsor through August 31, 2026
$15,000  |  Limit 8

Reserve

Silver Sponsor

A strong visibility-driven sponsorship designed for partners who want consistent, recognizable exposure.

  • (2) full Seminar registrations
  • (1) 10x10 booth in the Marketplace
  • (1) 30-minute pre-recorded session for on-demand viewing
  • (1) piece of marketing collateral at registration desk
  • (1) full-page color ad in program book
  • Logo/company name listed wherever sponsorship is mentioned and on Seminar signage
  • One-time use of the pre-Seminar and post-Seminar participant mailing list
  • Listing and logo on the NSPRA website as a Gold Sponsor through August 31, 2026

$8,500  |  Limit 8
Reserve 


Marketplace Booth Exhibitor

Booth Exhibitor

Showcase your company in the heart of the NSPRA Marketplace and connect directly with school communication professionals throughout the Seminar.

Exhibit includes:
  • (1) 10×10 booth in the Marketplace
  • (1) Seminar registration
  • Listing and logo on the NSPRA website as a Sponsor through August 31, 2026
$1,995 | Limited availability


Signature Event Sponsorships

Tuesday NSPRA Awards Celebration and Dinner

Join NSPRA for an inspiring evening honoring the people and programs shaping the future of school communication. The NSPRA Awards Celebration and Dinner — an exciting new event in 2026! — recognizes excellence, innovation and leadership across our profession, celebrating recipients of the Bob Grossman Leadership in School Communications AwardBarry Gaskins Mentor Legacy Award, Presidents Award and Gold Medallion Awards. Sponsorship includes:

  • Recognition as Presenting Sponsor
  • (1) full Seminar registration
  • Opportunity for a company representative to make brief welcome remarks (up to 2 minutes, with NSPRA approval of script)
  • Opportunity to play a pre-approved 90-second video during the dinner program
  • 10 tickets for the NSPRA Awards Celebration and Dinner
  • Reserved VIP table (seats 10) at the front of the room
  • Logo featured on event signage, screens and printed menus or table signage
  • One-time use of NSPRA Awards Celebration and Dinner participant mailing lists
  • Recognition in NSPRA’s post-Seminar highlights e-blast and on social media
  • Inclusion in event marketing and NSPRA website through August 31, 2026
$10,000  |  Limit 2
Reserve 
Monday Superintendents' Luncheon

The Superintendents' Luncheon brings education leaders together for a dedicated event of learning, recognition and connection. Open exclusively to superintendents and their guests, this special event features the 2026 Bob Grossman Leadership in School Communications Award winner (TBA) as the keynote speaker and honors NSPRA’s 2025-26 Superintendents to Watch, recognizing district leaders who are elevating how schools engage families, staff and their communities. Sponsorship includes:

  • Acknowledgment by an NSPRA vice president in opening remarks
  • (1) full Seminar registration
  • Opportunity for a company representative to make remarks or assist with engagement activity
  • Reserved VIP seating for up to 3 company representatives to attend the luncheon
  • Logo/company name listed wherever the sponsorship is mentioned
  • One-time use of the luncheon attendee mailing list
  • Sponsor logo on the NSPRA website through Aug. 31, 2026

$7,500  |  Limit 2
Reserve


Breakfast Connections

Monday Cultivating Connections Breakfast

Start your Monday with conversation and connections. This relaxed continental breakfast invites all attendees to kick off a day of learning by connecting to share ideas and build community. Sponsorship includes:

  • Opportunity for company collateral to be placed on networking tables (prior approval by NSPRA)
  • Coffee or food station in close proximity to your booth
  • Logo/company name listed wherever sponsorship is mentioned and on Seminar signage 
  • One-time use of the pre-Seminar and post-Seminar participant mailing list
  • Listing and logo on the NSPRA website as a Sponsor through August 31, 2026
$8,000  |  Limit 1
Reserve
Tuesday Bagels and Belonging Breakfast

Start your Tuesday with a sense of belonging. This relaxed breakfast, featuring bagels, invites all attendees to kick off another day of learning by reconnecting with the school PR community. Sponsorship includes:

  • Opportunity for company collateral to be placed on networking tables (prior approval by NSPRA)
  • Coffee or food station in close proximity to your booth.
  • Logo/company name listed wherever sponsorship is mentioned and on Seminar signage 
  • One-time use of the pre-Seminar and post-Seminar participant mailing list
  • Listing and logo on the NSPRA website as a Sponsor through August 31, 2026
$8,000  |  Limit 1
Reserve 


Visibility and Access

Monday General Session

Increase brand awareness with a dedicated, in-person audience of more than 1,300 attendees. Sponsorship includes:

  • (1) full Seminar registration
  • Acknowledgment by NSPRA executive director in opening remarks
  • Opportunity for a company-produced, pre-approved, 90-second video to be shown prior to the keynote speaker
  • VIP seating for up to 10 guests (selected by the sponsor) at the front of the room
  • Meet and greet photo opportunity with the General Session speaker for up to 10 registered guests
  • Opportunity to distribute marketing collateral (pre-approved by NSPRA) to General Session attendees
  • Logo/company name listed wherever sponsorship is mentioned and on Seminar signage 
  • One-time use of the pre-Seminar and post-Seminar participant mailing list
  • Listing and logo on the NSPRA website as a Sponsor through August 31, 2026
$6,000  |  Limit 1
Reserve
Inclusive Transcription and Audio Services

NSPRA aims to deliver high-quality programming accessible to all. Through this technology, attendees can listen to breakout session presentations in various languages or follow along with real-time transcription. Sponsorship includes:

  • On-site dedicated support
  • Branded signage 
  • Opportunity for the sponsor to provide branded headsets for attendees (development and purchase is sponsor's responsibility)
  • Logo/company name listed wherever sponsorship is mentioned and on Seminar signage 
  • Listing and logo on the NSPRA website as a Sponsor through August 31, 2026

$5,500  |  Limit 1
Reserve 


Thought Leadership

Gold Mine Roundtable Sessions

The Gold Mine Roundtable learning sessions are among the most popular and well-attended every year, drawing highly engaged participants who value practical insight and peer-driven discussion. These two dynamic, 75-minute session blocks give a sponsoring company a meaningful opportunity to demonstrate thought leadership, showcase expertise and connect directly with attendees through facilitated, interactive learning. Sponsorship includes:

  • (1) hosted Gold Mine Roundtable during each of the two session blocks
  • Acknowledgment by NSPRA associate director during opening remarks
  • Opportunity for a company representative to offer remarks or play a short company video (pre-approved by NSPRA, produced by the sponsor)
  • Opportunity to distribute marketing collateral to attendees (pre-approved by NSPRA, produced by the sponsor)
  • Logo/company name listed wherever sponsorship is mentioned and on Seminar signage 
  • Listing and logo on the NSPRA website as a Sponsor through August 31, 2026

$6,500  |  Limit 1
Reserve
How to Make the Most of Your First NSPRA Seminar Session

Support the “How to Make the Most of Your First NSPRA Seminar” pre-event webinar and the onsite, in-person session, which are designed to help first-time attendees feel welcomed while positioning the sponsor as a trusted partner in their Seminar experience. Sponsorship includes:

  • Recognition as the exclusive sponsor of both the pre-Seminar webinar and in-person orientation session
  • Participation in webinar planning and coordination with NSPRA staff
  • Opportunity for a company representative to welcome attendees at the start of the webinar (2 minutes, pre-approved remarks)
  • Access to webinar registration list (name, title, organization, email addresses when consented)
  • Recognition on the webinar registration page and reminder emails
  • Recognition and verbal acknowledgment during the in-person session
  • Opportunity to provide a giveaway or resource to attendees (digital or in-person, with NSPRA approval)
  • Logo featured on Seminar website, signage, and mobile app where this event is promoted
$4,500  |  Limit 1
Reserve

Partner Power Sessions

Sunday morning is dedicated to sponsor-led learning, giving partners up to four hours to share insights and expertise with Seminar attendees. Sponsorship includes:

  • Dedicated room with seating for 40+ for up to 4 hours for professional development designed and produced by the sponsor
  • Session title and company name listed on the official NSPRA Seminar agenda
  • Room setup includes screen, podium, projector and one microphone
  • Logo/company name listed wherever sponsorship is mentioned and on Seminar signage
  • Listing and logo on the NSPRA website as a Sponsor through Aug. 31, 2026

$3,500  |  Limit 4
Reserve
Product Demos

Showcase your solution during a 20-minute product demo session on the Marketplace floor, featuring content driven by your organization. These sessions are listed on the main Seminar agenda, providing visibility beyond the exhibit hall and drawing a targeted audience directly to your brand for focused, live engagement. Available ONLY to companies who have a marketplace booth. Maximum of two sessions per day. Sponsorship includes:

  • Demonstration area (highlighted on the marketplace floor plan)
  • Demonstration area setup includes a large monitor/TV screen on stand, HDMI cord and microphone.
  • Opportunity to distribute marketing collateral to attendees (pre-approved by NSPRA, developed by the sponsor)
  • Logo/company name listed wherever sponsorship is mentioned and on Seminar signage 
  • Listing and logo on the NSPRA website as a Sponsor through August 31, 2026
$1,800  |  Limit 2 per day (Monday and Tuesday)
Reserve Monday  Reserve Tuesday


Experiences and Activations

Relaxation Zone

A much-needed stress-relief area for registered Seminar attendees with chair and foot massages, calming music and spa-like refreshments. Sponsorship includes:

  • Professional massage therapists available during set hours
  • Soft seating for those needing a place to rest/rejuvenate
  • Refreshment stations inside the designated areas
  • Opportunity to distribute marketing collateral or swag to attendees (pre-approved by NSPRA, produced by the sponsor)
  • Logo/company name listed wherever sponsorship is mentioned and on Seminar signage 
  • Listing and logo on the NSPRA website as a Silver Sponsor through August 31, 2026
$6,500  |  Limit 1
Reserve
Puppy Pawlooza

A feel-good, stress-relieving experience for registered Seminar attendees featuring cuddles with adoptable dogs and puppies from a local rescue. Sponsorship includes:

  • 10x15 space on the Marketplace floor with artificial turf and puppy gates
  • Opportunity to distribute marketing collateral to attendees (pre-approved by NSPRA, developed by the sponsor)
  • Logo/company name listed wherever sponsorship is mentioned and on Seminar signage 
  • Listing and logo on the NSPRA website as a  Sponsor through August 31, 2026

$4,500  |  Limit 1
Reserve
Professional Headshots

A high-traffic Marketplace activation delivering professional headshots for registered Seminar attendees, which they will use long after the event. Sponsorship includes:

  • Opportunity to distribute marketing collateral to attendees (pre-approved by NSPRA, produced by the sponsor)
  • Logo/company name listed wherever sponsorship is mentioned and on Seminar signage 
  • Listing and logo on the NSPRA website as a Sponsor through August 31, 2026

$4,000  |  Limit 1
Reserve 


Advertising Opportunities

Seminar Program Book Ad

Distributed at registration to Seminar attendees. Draw attention to your products and services and reinforce your presence at the Seminar through a program book ad. 

  • Full-page color ad in the Seminar program book - $650
  • Half-page color ad in the Seminar program book - $325
$650 (full)  |  $325 (half)
Reserve Full Page Reserve Half Page
Seminar Daily Newsletter Ad

The Seminar Daily Newsletter is a must-read digital email sent to all Seminar attendees, previewing the day’s key events while highlighting moments from the previous day.

  • Banner ad with link in the daily newsletter email to all Seminar attendees
  • Exclusive placement — one sponsor per day (Sunday–Wednesday)
$1,000/day  |  Limit 4
Reserve

Seminar Mobile App Banner Ad

Rotating banner ads are available for key sections of the Seminar mobile app, an essential Seminar tool. Your advertisement will be featured throughout the lifecycle of the app, which will be offered on both Android and Apple platforms.

$1,000/ad  |  Limited availability
Reserve
Seminar Mobile App Push Notifications

Call attendees to action directly through the Seminar mobile app with push notifications. Notifications will be mixed between sponsors and NSPRA.

$650/each |  Limited availability
Reserve

For questions or more information, please contact NSPRA Manager of Seminar and Partnerships, Colleen Lewallen, CMP, at clewallen@nspra.org or (301) 519-1230.

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