Please Wait a Moment

Leadership in School Communication Program

Update: Registration for the 2022 LISC Cohort is now closed. Please check back soon for registration information regarding upcoming LISC Cohorts.

For Teams of Superintendents and Communication Directors

Offered in partnership by AASA, the School Superintendents Association, and the National School Public Relations Association.

LISC program logo.Clear and proactive communication about public education has never been more important than today. And it begins at the top with the district superintendent and communication director team. In the first of its kind, this program brings together superintendents and their communication directors from districts around the country to learn together on using effective strategies and best practices, identifying areas of growth for continuous improvement and creating a roadmap for moving their own school district forward in the complex area of communication. 

Launching in March 2022 and concluding in July 2022, this new program series will feature five learning modules each focused on a critical area of communication leadership. Registrants may register for the entire program to take advantage of all five modules or register for individual modules. While registrants are encouraged to register as a superintendent/communication director team (if applicable), individual registration is also available.

Module 1: Best Practices in Effective Communication 
90-minute webinar, March 25, 12 noon ET

Module 2: How to Frame Messages in a Time of Community Divisiveness
90-minute webinar, April 22, 12 noon ET

Module 3: Designing and Delivering Authentic Community Engagement
90-minute webinar, May 20, 12 noon ET

Module 4: Telling Your Story Through Social and Digital Media
90-minute webinar, June 24, 12 noon ET

Module 5: Lights, Camera, Action: Take Control of Media Interviews (in-person) 

In-person workshop, July 16, 1 to 5 p.m. CT

NSPRA 2022 Pre-Seminar Workshop, Sheraton Grand Chicago Hotel

Registration Type Member Non-Member
Team price for superintendent and communication director* $1,500 (AASA or NSPRA)


Individual price for either superintendent or communication director

$1,000 (AASA or NSPRA)


Standalone module(s), Individual

$450 per module $450 per module

*Applies to any position in which the person holds responsibility for the districtwide communication program

Offered in partnership by
AASA and NSPRA logos side by side.