Please Wait a Moment

NSPRA Academy "Convince Your Boss" Toolkit

Need a little help demonstrating the value of NSPRA Academy to your boss or board? Check out the toolkit we've put together below. Customize as needed and help demonstrate the value you can bring back to your district or organization by enrolling in the NSPRA Academy program!

NSPRA Academy

STEP 1: Provide examples of how your participation in the 2023-24 NSPRA Academy program aligns with your district's or organization's goals. The program's New Professionals track provides school public  relations practitioners newer to the field the opportunity to gain skills, training and knowledge critical to the role.  For practitioners with 4-14 years of experience, the Mid-Career track provides training and knowledge in strategic communication planning.

NSPRA Academy

STEP 2: Emphasize the value of NSPRA Academy. The average cost of one graduate class is nearly $4,000! By contrast, NSPRA Academy offers enrollees focused, targeted learning in specialized areas of school public relations practice that will help enhance the effectiveness of your school communication programs and initiatives immediately for a fraction of the cost.

NSPRA 2022 Seminar attendees.

STEP 3: Make your case in writing. Download sample messaging and customize as needed to help your boss or board understand how the actionable ideas and strategies you'll learn throughout the program will help enhance the effectiveness of your school communication programs and initiatives. Tip: Research whether your enrollment fee can be covered by district ESSER funds, which expire in September 2024!