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NSPRA 2024: Finding Common Grounds
Dynamic and effective communication and community engagement in school communities today starts with Finding Common Grounds. Join the National School Public Relations Association (NSPRA) and colleagues from across the United States, Canada and beyond on July 14-17, 2024, at the Hyatt Regency Bellevue just outside the vibrant city of Seattle, Wash., for the largest communications-focused professional development event for school public relations professionals, superintendents and education leaders. Highlights include:
Deep-dive Amplify Sessions that explore innovative strategies and skills through hands-on learning and stories of communication successes, challenges and lessons learned.

Streamlined Skill Sessions on timely and relevant school PR topics from strategic planning and crisis communications to engagement strategies and marketing—and so much more.

Time-saving Gold Mine mini-sessions on proven, practical ideas for effective communications that can be implemented right away.

Daily networking opportunities during job-alike sessions, regional colleague connections, lunches and receptions.
Access to industry partners, member services and career development assistance in the Marketplace.


Hear from school communication experts, industry leaders and education colleagues from around the country on school crises and strategic planning, new and innovative practices in messaging, marketing and engagement, and much, much more at the Seminar's 150+ breakout sessions in the following focus areas:


CareerCAREER (skills, knowledge and resources for charting a personal career path)

crisisPR/Communication CRISES (crises communications case studies, crisis communication plans, etc.)

engagementInternal and/or external community and stakeholder ENGAGEMENT (research, strategies, programs, campaigns, activities, etc.)

EQUITY EQUITY (PR/Communication to support diversity, equity, inclusion and belonging, including research, strategies, programs, campaigns, activities, etc.)


PR/Communication for Educational Service Agencies (ESA), Intermediate Units, BOCES and/or County Offices of Education

ETHICS PR/Communication ETHICS and law


PR/Communication LEADERSHIP (strategic counseling, organizational dynamics, mentoring/guidance, professional development, etc.)


MARKETING/Branding for school systems (research, strategies, programs, campaigns, activities, etc.)


PR/Communication STRATEGIC PLANNING (research and evaluation strategies, coordination/management of effective programs, results, etc.)


PR/Communication TACTICS (best practice strategies, tactics, tools, activities, etc.)


 Sponsorship Opportunities  

Showcase your product or service with the estimated 1,500+ attendees at the nation’s largest communications-focused professional development event for school public relations professionals, superintendents and education leaders.

Sponsor or Exhibit at NSPRA 2024

Registration and Hotel

Registration for the NSPRA 2024 National Seminar is now open! Hotel reservations can be made here.  As always, NSPRA members will enjoy significant savings on Seminar registration as part of their member benefits! Not a member yet? Check out the value of NSPRA membership and join us!



  • "The NSPRA National Seminar is the best professional learning opportunity for school public relations professionals, whether they are just starting out or well into their careers."
    - NSPRA 2023 Attendee Sherri Partee, director of public relations
    Newton County (Ga.) School System
  • "There’s something for everyone at the National Seminar. Each one I have attended has provided a wealth of knowledge, memorable outings with colleagues, and new friends and thought partners. I can’t wait to do it all again next year!"
    - NSPRA 2023 Attendee Eric Steckling, director of communications
    Deerfield (Ill.) Public Schools District 109
  • "NSPRA is a great conference for school PR professionals. There are timely sessions for those in all stages of their careers. The presenters are knowledgeable, the session content is always on point, and you realize that you're not alone — that we're all going through the same things regardless of the size and location of our districts."
    - NSPRA 2023 Attendee Shelby Roby-Terry, chief communication and engagement officer
    Indianapolis (Ind.) Public Schools
  • "As a first-time attendee, I was so impressed with the Seminar sessions and speakers! National Seminar is a literal gold mine of information, and it is such a worthwhile investment. I highly recommend it!"
    - NSPRA 2023 Attendee Jill Salmon, chief communications manager
    Hermitage (Mo.) School District

About the NSPRA National Seminar

Each year, more than 1,500 school public relations professionals and other education leaders from districts, education service agencies, non-profits and consultant firms around the country convene for the NSPRA National Seminar, the largest school communications-focused professional development conference in the nation.


See what you can expect when you touch down in Washington for NSPRA 2024 in a video from the Washington School Public Relations Association.


Thank You to Our Gold Sponsors

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Thank You to Our Seminar Supporters
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