Respond to controversy and/or misinformation quickly.
Share as much information as you can.
Develop quick reference fact sheets on controversial issues.
Engage SUHSD’s network of school and community partnerships.
Consider virtual or in-person town hall meetings to address complex subjects.
Take preemptive steps before a controversy or crisis occurs.

October 2025 Elevation: See how one district’s community engagement program strengthened trust and transparency.

From satellite phones and two-way radios to visiting student homes and setting up camp at a local radio station powered by generators, school communicators in districts throughout the southeastern United States found themselves providing more than just critical updates to their school communities during two hurricanes. For many, the information served as a lifeline as they navigated fear, loss and uncertainty.

Report also offers detailed strategies, tactics and actionable advice based on the experiences of school communicators.