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Research is the essential first step in developing any plan, whether you’re tackling your first strategic communication plan, updating an existing strategic communication plan or planning a specific initiative.
Following are research tools and ideas to help get you started.
Author Trinette Marquis, APR, urges communicators to know what their audiences are thinking and believing before attempting to persuade them. She gives real school-related examples and describes some simple and informal research techniques that will help you craft your messages and campaigns to make a big difference for your schools.
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Research assistance may be just around the corner. See how Kanawha County Schools in Charleston, W.Va. collaborated with a local university in this presentation delivered at the NSPRA 2019 National Seminar: Free Research Support: Look No Further Than Your College/University Next Door.
Sometimes the hardest part of the research phase is knowing where to start. This brief overview compiled from recommendations we have provided to our Communication Audit clients provides a framework for beginning your research by breaking it into three basic steps: What do you already know? What additional information is readily available? What else do you need to find out?