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Registration for the NSPRA 2023 National Seminar is now open! 

Join colleagues from across the United States, Canada and beyond for the NSPRA 2023 National Seminar on July 16-19 at the Union Station Hotel in the electrifying city of St. Louis, Mo., for the largest communications-focused professional development event for school public relations professionals and education leaders.

This year's Seminar marks the return of a fully in-person program!

Register Now!

Seminar Full Registration

Registrant Type
Super Early Bird
Register and pay by March 31
Early Bird
Register and pay by May 31
Register and pay after May 31

NSPRA Member








Save on Full Seminar Registration With Special Discounts

Superintendent + Communication Pro Combo: Register the superintendent first to receive a discount code for $300 off registration for the school district's communication professional.

Multi-person Communication Team Rates: Click "Add Additional Attendees" when prompted before checking out. Each additional registrant from the same district/organization will automatically receive a $70 discount.

NSPRA South Central Region and International Discount: Registrants outside the United States and in Arkansas, Kansas, Louisiana, Missouri, Oklahoma and Texas are eligible for a $100 discount.

NEW Guest Registration

You asked, we listened! New in 2023, guest registration is available for attendees who would like to bring a guest, spouse, partner, etc. to Seminar networking and reception events!

Registrant Type



**Guest Registration includes access only to the Marketplace, Annual Meeting and Celebration of Achievement, Equity Mixer, Opening Reception, #k12PRchat Reception and the Marketplace Closing Reception. Guest Registration does not include education sessions (e.g., Skill/Amplify/Networking/Gold Mine/Theater sessions), General Sessions, Superintendents Luncheon, President's Installation and Gold Medallion Awards Ceremony, and by-invitation-only events.

One-Day and Two-Day Registration

Registrant Type
Superintendents’ Special One-Day Track
Monday, July 17
One-Day Registration
Choose Monday, Tuesday or Wednesday
Two-Day Registration
Choose Monday-Tuesday or Tuesday-Wednesday









Register Now!

NSPRA members, enter the email address tied to your NSPRA membership when registering to ensure the member rate. Current members (or those who join or renew through the registration process) will have the member rate applied automatically during the registration process.

For additional information, please review the Frequently Asked Questions below.

Seminar Registration Frequently Asked Questions

If the answer to your question is not answered below, please reach out to NSPRA at or at 301-519-0496. For Hotel Frequently Asked Questions, please click here.

What forms of payment are accepted?

The Seminar registration system accepts credit card payments (Visa, Mastercard, American Express, Discover) and Purchase Orders (PO). The PO number and a PDF of the PO must be uploaded at the time of registration. 

What is your cancelation policy?

Seminar registrants are charged $200 for cancelations received by May 29, $300 for cancelations from May 30-June 12, and after June 12, there is no refund. For pre-Seminar workshops, registrants are charged 25% of the registration fee for cancelations received by May 29, 50% for cancelations from May 30-June12, and after June 12, there is no refund.

How do I make a room reservation for the Seminar ?

Please visit the Hotel & Travel page.

Are attendee substitutions permitted?

Yes, attendee substitutions are permitted. Please contact NSPRA at for more information. 

What food and beverages are served during the in-person Seminar? 

  • NSPRA and sponsors provide complimentary beverages such as coffee and soda during scheduled breaks between sessions. View the Seminar Schedule at a Glance for more details on break times. 
  • During hosted receptions, a variety of light hors d’oeuvres and a cash bar are typically available. 
  • The NSPRA President Installation and Gold Medallion Awards Ceremony Luncheon on Wednesday, July 19, is open to all Seminar attendees and guest registrants for an additional registration fee of $55.
  • Lunchtime networking events with boxed lunches will be held inside the Seminar hotel and open to all in-person attendees on Monday, July 17, and Tuesday, July 18. Boxed lunches (sandwich, chips, drink) are available for purchase for an additional registration fee of $25/boxed lunch.  The boxed lunches are also available for purchase to registrants who plan to attend the exclusive APR Brown Bag Networking Session, offered by invitation only to those who have earned accreditation in public relations (APR). 
  • There are a variety of dining options in and around the St. Louis Union Station Hotel, including a variety of restaurants and cafes on the property. 

How can I join the online conversation about the NSPRA 2023 National Seminar?

On Facebook, join the NSPRA National Seminar Facebook group. On Twitter or Instagram, use #NSPRA2023 to follow and join in an online conversation about the Seminar. Here are some other popular hashtags among Seminar attendees: #Road2NSPRA #WeMetAtNSPRA #New2NSPRA #schoolpr #k12prchat #k12pr5k

What is the dress code for the Seminar? 

Most attendees wear business casual attire at the Seminar. There will be opportunities for networking and receptions, as well as local nightlife, so you may want to pack at least one outfit for dressing up.

How do I let NSPRA know if I need special accommodations for a physical disability?

Please contact the Seminar manager, Colleen Lewallen, CMP, at  


Thank You to Our Gold Sponsors


K12 Insight



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Thank You to Our Silver Sponsors

Just FOAI TeacherLists ThoughtExchange


Thank You to Our Seminar Supporters
Alboum AlwaysOn Anntoine Marketing + Design Apptegy ASBO International

Caissa CaptapultK12 CESO CEL Circlescapes Civic Plus
Class Intercom ECRA Group Edlio Granicus kartoonEDU Loop
Niche Peachjar Possip Public School Marketing Services Rally Rhodes Branding

Rise Vision #SocialSchools4EDU Story Fuel