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About Us


Since 1935, the National School Public Relations Association has been providing school communication training and services to school leaders throughout the United States, Canada and the U.S. Department of Defense Education Activity (DoDEA) schools worldwide. As the leader in school communication, NSPRA serves more than 2,400 members who work primarily as communication directors in public school districts and education organizations. NSPRA provides high quality professional development programming through on-demand learning, an annual National Seminar, webinars, online forums and resources.

NSPRA’s mission is to develop professionals to communicate strategically, build trust and foster positive relationships in support of their school communities. That mission is accomplished by developing and providing a variety of diverse products, services and professional development activities to association members as well as to other education leaders interested in improving their communication efforts.

NSPRA Bylaws and Policies guide the association, which is governed by the 12-member NSPRA Executive Board. NSPRA also has established a Code of Ethics, which serves as a guide to members for what conduct is appropriate in everyday work situations.

NSPRA is a member of the Learning First Alliance and the Universal Accreditation Board. The association also maintains collaborative working relationships with other national education associations and corporate communication professionals.

Read the 2020-21 Annual Report.

2021-22 NSPRA Executive BoardLeadership

NSPRA is governed by an Executive Board comprised of 12 officers who serve to furthers the mission, goals and values of the association. 

NSPRA Executive Director Barbara M. Hunter, APR.Staff

NSPRA staff works to help execute the goals, missions and plans of the organization and its Executive Board.

Map with pushpins.Chapters

NSPRA has more than 30 chapters across the United States that provide local professional development and networking opportunities.

NSPRA members around a conference table.Committees and Taskforces

NSPRA committees and taskforces work to plan, develop and support a variety of programs and services for association members. 

NSPRA 2021-22 Executive Board meeting.Volunteer

Members, find volunteer service opportunities that suit unique professional interests.

Young professional carrying paperwork and smiling.Foundation

Founded in 1985, the NSPRA Foundation supports school public relations education and research.

Silhouettes of people working together. Mission, Goals & Values

NSPRA’s mission is to develop professionals to communicate strategically, build trust and foster positive relationships in support of their school communities.

Gavel in front of legal scales.Articles and Bylaws

NSPRA Bylaws and Policies guide the association, which is governed by the 12-member NSPRA Executive Board. 

Books on a shelf.Code of Ethics

NSPRA's Code of Ethics serves as a guide to members for what conduct is appropriate in everyday work situations.

NSPRA sponsors demoing a product at the NSPRA Seminar.Sponsorship Opportunities

Expand your reach! NSPRA offers a unique opportunity to connect with school leaders quickly and effectively through our sponsorship program.