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A Message From NSPRA President Nicole Kirby, APR

A Message From NSPRA President Nicole Kirby, APR

As we continue to reflect on and process the incredibly tragic and senseless school shooting that left 21 people dead at Robb Elementary School in Uvalde, Texas, earlier this week, a stoic truth remains: As school communicators, we know this could happen in any of our communities.

Thursday, May 26, 2022/Author: Sarah Loughlin/Number of views (14)/Comments (0)/
Categories: News

Develop and implement a comprehensive crisis communication plan.

  1. Assign responsibility for specific crisis communication responsibilities.

  2. Emphasize preparation and training.

  3. Provide crisis communications training sessions for all administrators.

  4. Take advantage of social media capabilities for crisis communications.

  5. Expand the definition of affected stakeholders beyond those
    who are enrolled in/or work at a specific school.

  6. Establish a memorandum of understanding with the public information officers from first responder agencies to set forth how information will flow during a crisis in or around a school building.

  7. Involve community agencies and identify available resources when developing the crisis communication plan.

Friday, April 1, 2022/Author: Susan Downing/Number of views (19)/Comments (0)/

Develop a strategic communication plan that includes measurable objectives focused on moving the district toward achieving its goals.

  1. Follow proven public relations principles and practices.
  2. Seek Board of Education approval and update the strategic communications plan annually.
  3. Incorporate communications planning into the daily work of staff.
  4. Communicate with objectives in mind and avoid jumping to preferred strategies and tactics.
  5. Refocus strategies from increasing communication output to increasing stakeholder understanding and engagement.
  6. Include proactive issues management as part of communication planning.
Friday, April 1, 2022/Author: Susan Downing/Number of views (21)/Comments (0)/

Develop a strategic communication plan.

  1. Use the RPIE method to design the strategic communication plan.
  2. Refocus strategies to increase stakeholder understanding and engagement.
  3. Include proactive issues management as a component of communication planning.
Tuesday, March 1, 2022/Author: Susan Downing/Number of views (64)/Comments (0)/

Strengthen the value and usefulness of LBUSD’s communication plan by including measurable objectives and research-based strategies.

  1. Follow the four-step strategic PR planning process.
  2. Include "SMART" objectives in communication planning.
  3. Create mini communication plans for new programs and initiatives
  4. Plan a communications team retreat to evaluate current efforts.
  5. Create a crisis communication plan.
Wednesday, December 1, 2021/Author: Susan Downing/Number of views (12)/Comments (0)/