Become a Member
Universal accreditation in public relations (APR) is a voluntary certification program for public relations professionals. Internationally recognized and supported by participating organizations, it seeks to improve the practice of public relations and integrates timeless communication principles with contemporary strategies and tactics. The process of earning your APR takes your skills to the next level by exposing you to today's cutting-edge strategies and practices, assessing your skills to identify strengths and opportunities for growth and demonstrating your personal and professional commitment to excellence.
NSPRA has a wide breadth of resources available wherever you are in the process!
Ready to get started earning your APR?
Are you prepared to earn your APR?
Review the Frequently Asked Questions section: What does the examination for the accreditation process entail? If you think you're ready, complete the APR Panel Presentation Request Form to notify the Accreditation Committee of your desire to schedule a panel presentation.
Already have your APR?
Congratulations! You’ve taken an important step in your career as a PR professional.