About Us Mission, Goals & Values

Mission

NSPRA is the leader in developing professionals to communicate strategically, build trust and foster positive relationships in support of their school communities. 

Policy 105. Adopted: July 1994  Revised: July 1996, July 1998, July 2002, June 2021

Goals

Goal 1. Membership Growth and Engagement

1. Increase net membership by 15% by 2028.
2. Improve member retention to 80% by 2028.
3. Identify a member engagement measure baseline by 2026 and then subsequently increase member engagement by a calculated percentage every year.

Goal 2. Financial Sustainability and Resilience

1. Increase non-dues revenue sources by 15% by 2028.
2. Maintain at least 8 months of operating reserves by 2028. 
3. Ensure the association’s long-term success by identifying measures of organizational health and creating a baseline and annual improvement indicators by 2026.
4. Maintain viability of the NSPRA Foundation for the Advancement of Education by increasing donations by 10 percent annually.

Goal 3: Advocacy and Visibility

1. Position NSPRA as a trusted national voice on public education and school communication by increasing visibility and engagement as measured by key indicators by 2028.
2. Advance the profession through a strategic advocacy plan developed and implemented by 2027. 
3. Increase the visibility of public education by publishing at least five compelling stories per year across NSPRA communication channels—highlighting student, staff, and community successes.

Goal 4: Support for Chapters and Reciprocal Relationships

1. Build stronger, mutually beneficial relationships with chapters by 2028 as measured by annual chapter participation rates using key indicators. 
2. Pilot and evaluate bundled membership model with two chapters by 2027. 
3. Increase shared technology efficiencies and cost savings for chapters by 2028.

Revised: July 2002; March 2006; March 2008; March 2016; July 2019, June 2021, September 2025 

Values

• We embrace the diversity of our members and elevate their voices. 
• We champion equity, inclusion, and belonging.
• We promote innovation and excellence in school communications.
• We prioritize responsiveness to the evolving needs of public education.
• We uphold the highest standards of ethics, professionalism, and stewardship.

Adopted: July 1994

Revised: July 1996; July 1998; July 2002; March 2006; March 2016; July 2019, June 2021, September 2025