About Us Mission, Goals & Values

Mission

The National School Public Relations Association (NSPRA) advances public education by building understanding and empowering professionals to communicate strategically, earn trust and cultivate relationships. 

Policy 105. Adopted: July 1994  Revised: July 1996, July 1998, July 2002, June 2021, November 2025

Goals

Goal 1. Membership Growth and Engagement

Goal 2. Financial Sustainability and Resilience

Goal 3: Advocacy and Visibility

Goal 4: Support for Chapters and Reciprocal Relationships

Revised: July 2002; March 2006; March 2008; March 2016; July 2019, June 2021, September 2025 

Values

• We embrace the diversity of our members and elevate their voices. 
• We champion equity, inclusion, and belonging.
• We promote innovation and excellence in school communications.
• We prioritize responsiveness to the evolving needs of public education.
• We uphold the highest standards of ethics, professionalism, and stewardship.

Adopted: July 1994

Revised: July 1996; July 1998; July 2002; March 2006; March 2016; July 2019, June 2021, September 2025