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Communicating School Finances: Practical Guides for School Business and Communications Teams

March 2026

The National School Public Relations Association and ASBO International have partnered to release a collection of guides designed to help school districts communicate about finances with greater clarity, transparency and trust.

Together, these resources offer practical guidance for finance and communications professionals—whether you’re working as a team, preparing for budget season, navigating facilities conversations or managing messaging without a communications department.  

The collection includes four practical guides, each focused on a key area of school finance communication, with releases rolling out over the coming months. Part I is available now below.

Part I: Align Communications and Finance

Align roles, reduce jargon and translate complex financial information into clear, community-focused messages.

Part II: Plan Budget
Communication
Early

Coordinate audiences, roles and shared materials so finance and communications teams deliver consistent messages.

Part III: Explain
Facility Needs
Clearly

Connect building conditions to student experience, safety and equity using clear, plain-language communication.

Part IV:
Communicating
Without a Comms Team

Practical strategies for SBOs and district leaders managing financial messaging alongside other responsibilities.