About NSPRA
Become a Member
Trusted insight. Strategic direction. Stronger school communication.
See your communication clearly. Plan with purpose.
Whether you need a full communication audit, a trusted stakeholder survey—or both—NSPRA’s research services help you understand what’s working, what’s not and what to do next when it comes to school communications, public relations, marketing and engagement.
When school leaders want clarity, they come to NSPRA.
NSPRA Communication Audits and SCOPE Surveys™ provide an honest, practical look at your district’s internal and external communication. With clear findings, expert recommendations and national benchmark data, we help you:
✓ Build stronger relationships with staff, families and your community ✓ Align communication with your district’s goals and values ✓ Make confident, strategic decisions grounded in real feedback
Districts across the country use our tools to strengthen trust, transparency and long-term planning.
💡 NSPRA members receive discounted pricing on all research services.
Compare Our Research Services
Service
Best For
What You Get
SCOPE Survey™
NSPRA Communication Audit (includes SCOPE SurveyTM)
Why districts choose NSPRA
Since 1935, NSPRA has helped school districts and educational service agencies communicate clearly, strategically and with purpose. For the last 40 years, our in-house research team and national team of auditors have also applied that expertise to communication audits and surveys. Our team includes veteran, accredited, award-winning school communication leaders. We know what highly effective school communication looks like—and how to help districts get there.
Expertise you can trust. Our team brings decades of experience in school communication, strategic planning and stakeholder engagement.
Actionable insights. We don’t just deliver data—we help you understand it, present it and use it to lead.
Flexible, district-friendly process. We adapt to your calendar and communication context. Our process is organized, efficient and collaborative.
A relationship—not just a report. We guide you through the process, offer presentations for boards and leadership teams, and will continue to share our insights in the years ahead as you apply the research findings.
Frequently Asked Questions
An audit is a comprehensive, independent review of your district’s communication ecosystem—examining how information flows across departments, schools, and stakeholder groups, both internally and externally. It helps identify strengths, gaps and opportunities for improvement and provides strategic recommendations based on NSPRA best practices.
SCOPE is NSPRA’s stakeholder perception survey. It’s customizable, research-based and includes national comparison data. Results provide powerful insight into how families, staff, students and the community perceive your communication.
NSPRA’s audit and survey services are led by experienced, credentialed, award-winning communication professionals with deep education communications knowledge. You’ll be supported by a dedicated team who understands your goals, provides practical recommendations and guides you throughout the process.
Ready to learn more? Find what's right for your district.
A full review of your communication program that benchmarks performance, identifies strengths and opportunities and delivers a clear plan for long-term success.
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Reveals how, when and on what topics your stakeholders want information—so you can stop guessing and start communicating with confidence.
Common concerns