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NSPRA Research Services

Trusted insight. Strategic direction. Stronger school communication.

Communication Audit and SCOPE logosSee your communication clearly. Plan with purpose.

Whether you need a full communication audit, a trusted stakeholder survey—or both—NSPRA’s research services help you understand what’s working, what’s not and what to do next when it comes to school communications, public relations, marketing and engagement.

When school leaders want clarity, they come to NSPRA.

NSPRA Communication Audits and SCOPE Surveys™  provide an honest, practical look at your district’s internal and external communication. With clear findings, expert recommendations and national benchmark data, we help you:

✓ Build stronger relationships with staff, families and your community
✓ Align communication with your district’s goals and values
✓ Make confident, strategic decisions grounded in real feedback

Districts across the country use our tools to strengthen trust, transparency and long-term planning.

💡 NSPRA members receive discounted pricing on all research services.


Compare Our Research Services

Service

Best For

What You Get

SCOPE Survey™


Measuring how employees, families, and community members (students optional) view and prefer district communications
  • Access to NSPRA’s nationally benchmarked survey and turnkey promotional materials (translation options available)
  • NSPRA team handles setup, analysis and results presentation
  • Detailed reports and SCOPE Scorecards with clear, actionable feedback

NSPRA Communication Audit
(includes SCOPE SurveyTM)


A comprehensive review of your entire communication program combining data insights, expert analysis and stakeholder feedback
  • Full SCOPE Survey™ package: benchmarked survey, promotional tools, NSPRA-led analysis, and detailed results
  • Analysis of communication processes, materials, media coverage and stakeholder input through focus groups and interviews
  • Expert report highlighting strengths, gaps and opportunities with actionable recommendations

Why districts choose NSPRA

Since 1935, NSPRA has helped school districts and educational service agencies communicate clearly, strategically and with purpose. For the last 40 years, our in-house research team and national team of auditors have also applied that expertise to communication audits and surveys. Our team includes veteran, accredited, award-winning school communication leaders. We know what highly effective school communication looks like—and how to help districts get there.

Expertise you can trust. Our team brings decades of experience in school communication, strategic planning and stakeholder engagement.

Actionable insights. We don’t just deliver data—we help you understand it, present it and use it to lead.

Flexible, district-friendly process. We adapt to your calendar and communication context. Our process is organized, efficient and collaborative.

A relationship—not just a report. We guide you through the process, offer presentations for boards and leadership teams, and will continue to share our insights in the years ahead as you apply the research findings.

Frequently Asked Questions

An audit is a comprehensive, independent review of your district’s communication ecosystem—examining how information flows across departments, schools, and stakeholder groups, both internally and externally. It helps identify strengths, gaps and opportunities for improvement and provides strategic recommendations based on NSPRA best practices.

SCOPE is NSPRA’s stakeholder perception survey. It’s customizable, research-based and includes national comparison data. Results provide powerful insight into how families, staff, students and the community perceive your communication.

Most audits take about 4-5 months from start to final report. Surveys typically take about 2-3 months from setup to delivery of results. We work with your schedule to ensure minimal disruption and maximum impact.

Audit and survey results are commonly used to:
  • Achieve goals in a district strategic plan
  • Guide strategic communication planning
  • Address internal and external communication challenges
  • Support leadership transitions or superintendent evaluations
  • Refocus messaging and branding to achieve enrollment and recruitment goals
  • Focus communication team efforts on high impact strategies
  • Inform communication budget or staffing requests

NSPRA’s audit and survey services are led by experienced, credentialed, award-winning communication professionals with deep education communications knowledge. You’ll be supported by a dedicated team who understands your goals, provides practical recommendations and guides you throughout the process.

Ready to learn more? Find what's right for your district.

Focus Group

Communication Audit

A full review of your communication program that benchmarks performance, identifies strengths and opportunities and delivers a clear plan for long-term success.

Learn More

Person taking a survey

SCOPE Survey™

Reveals how, when and on what topics your stakeholders want information—so you can stop guessing and start communicating with confidence.

Learn More 

Common concerns

  •  
    "We don’t have time for this right now."
    Let NSPRA take the load! We provide upfront planning and support every step of the way, with past clients all agreeing (20%) or strongly agreeing (80%) that our "guidance on preparing for the research process was clear and easy to understand.
  •  
    "We already have data from something else."
    NSPRA turns data into strategies! Our audit and survey reports aren’t just about feedback—they’re designed to fuel strategy. A survey of past clients found that 100% placed a "high" value on the recommendations in their audit report.
  •  
    "We’re worried about what we might find."
    School systems come to NSPRA to show their leadership and transparency, and our work helps them to build trust. Past clients report that the NSPRA Communication Audit process met (20%) or exceeded (80%) their expectations.

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