When state chapters talk about revitalization, the Sunshine State School Public Relations Association (SUNSPRA) in Florida has become a model of what’s possible: a chapter that moved from stagnation to statewide influence in just a few years.

Offered in partnership with AASA, The School Superintendents Association, the program is designed exclusively for school PR professionals and their superintendents.

From satellite phones and two-way radios to visiting student homes and setting up camp at a local radio station powered by generators, school communicators in districts throughout the southeastern United States found themselves providing more than just critical updates to their school communities during two hurricanes. For many, the information served as a lifeline as they navigated fear, loss and uncertainty.

April 2022 Elevation article. Members Only. There are several factors to consider and promising practices to implement when building your communications and engagement budget. These key strategies can help you make the case for funding.