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As the National School Public Relations Association entered the second year of its five-year strategic plan for 2021-2024, results began to emerge because of the NSPRA Executive Board and staff’s laser focus on meeting the plan’s four goals. Membership grew at an historic rate, revenues significantly increased, internal efficiencies were accomplished and new high-impact programs were launched.
In addition, NSPRA solidified its position and continued to be widely recognized as "the leader in school communication"™ as evidenced by the powerful partnerships created with several national education associations and the frequency of media inquiries on topics of critical interest to the nation.
Above all, NSPRA’s success during 2021-2022 was rooted in the exceptional leadership of the Executive Board and the tireless commitment of the staff to achieve the association’s mission.
2021-2022 NSPRA Executive Board members at the inaugural Presidents Summit in Kansas City, Mo.
More than 1,500 attendees attended the 2022 National Seminar in Chicago.
More than 60 mentor-mentee relationships were made last year via the Mentor Match program.
Staff executed plans to design the first new NSPRA website in 10 years and adopt a new association management system.
One of the ways in which NSPRA displays its leadership in school communications is through the powerful partnerships formed with other national education associations to benefit members.
NSPRA has welcomed 249 new members, who are now seeing firsthand the incredible value of the wide range of programs and services that association membership offers. NSPRA board and staff leaders continued their laser focus on listening to members and delivering targeted programs that met members' needs for high quality learning and networking.
A Report of the NSPRA Audit Committee
In January 2023, independent auditor Nancy Johnson with the UHY LLP accounting firm presented the Audit Report of the National School Public Relations Association and Affiliate for the fiscal year (FY) ending August 31, 2022, to the Audit and Finance Committees. A written report, distributed in advance, included a detailed audit for FY2022.
The report clearly outlines the financial position of the National School Public Relations Association and Affiliate. Ms. Johnson assured the Committee that the organization has followed generally accepted accounting principles, maintained internal controls, and presented no negative audit findings.
Based on our review, NSPRA’s Audit Committee recommends that the audit be accepted. We also offer the following observations:
The Audit Committee commends the entire NSPRA staff for its leadership, in addition to its dedication and commitment to their jobs and the mission of NSPRA. We would also like to thank and commend the NSPRA Board for its support and guidance.
Tracy Jentz, APR, board liaison
LISC is Leadership in School Communication Program
Known widely as the premier professional development experience for school communicators, the NSPRA 2022 National Seminar in Chicago, July 17-20, proved to be a resounding success with a record-breaking 1,551 attendees and 34 sponsors. New features in 2022 included a Relaxation Station, networking lunches with optional brown bags on site, a closing Marketplace reception and two sessions of Gold Mine presentations.
Reflecting on more than 100 skill sessions, amplify sessions, corporate showcases, Gold Mine roundtables and stellar networking events, 95 percent of attendees rated the 2022 Seminar as excellent or good.
View the current NSPRA Executive Board here.
Read the 2020-2021 Annual Report to NSPRA Members
NSPRA’s 2021-2024 Strategic Plan
Adopted in June 2021 by the NSPRA Executive Board, the strategic plan provides staff with a roadmap guided by a new mission statement and four major goal areas:
NSPRA is the leader in developing professionals to communicate strategically, build trust and foster positive relationships in support of their school communities.