School Communication That Works


A Patron-focused Approach to Delivering Your Message

Topics covered in developing messages to patrons and taxpayers:

  • Value for the tax dollars spent
  • Quality of school facilities, teachers, and education
  • Preparation of students for the future
  • Ongoing communication between the district and patrons
  • Performance of principals
  • Student safety
  • Class sizes
  • Technology available to students in the classroom
  • District promises made and fulfilled
  • Spending balance
  • Extracurricular activities
  • Courtesy and responsiveness of staff members (in schools or in the central office)
  • Performance of the superintendent and the board of education
  • What patrons say they want and need in a crisis