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From satellite phones and two-way radios to visiting student homes and setting up camp at a local radio station powered by generators, school communicators in districts throughout the southeastern United States found themselves providing more than just critical updates to their school communities during two hurricanes. For many, the information served as a lifeline as they navigated fear, loss and uncertainty.
In September 2023, Santa Clara (Calif.) Unified School District (SCUSD) administrators wondered if their school system’s values of kindness and compassion were becoming lost. Informal observations suggested that emerging issues and trends in the area and around the world were negatively impacting the district’s culture and climate. Here's what they did about it.
Offered in partnership with AASA, The School Superintendents Association, the program is designed exclusively for school PR professionals and their superintendents.
NSPRA has curated a number of resources to help with members with school communication efforts this election season.
Weather-related communication samples and resources are available on the NSPRA website to support school communities during the current hurricane crisis in the southeastern United States.