Race Relations and Equity Communications Resources

Many of the resources listed below are available to all. However, On-Demand Professional Development webinars and the NSPRA Gold Mine are available only to NSPRA members. Learn about the benefits of NSPRA membership and how to join the association.

The mission of NSPRA is to be the leader in developing professionals to communicate strategically, build trust and foster positive relationships in support of their school communities. Among NSPRA's values, as approved by the NSPRA Executive Board in 2021, is being an inclusive association that embraces the diversity of members and empowers them to champion equity and anti-racism in the communities they serve. In support of this value, NSPRA provides a variety of resources to assist members with their school communications related to issues of equity, diversity and race relations.

Many of the resources are developed by association members, including volunteers serving on the Communication Equity and Diversity Task Force. Their shared insights, ideas and examples are invaluable to supporting and promoting the cause of equity in public education.

The following resources include NSPRA-produced materials, school district examples and public resources from other organizations that can assist school communicators in responding to crises that cause harm among minoritized and marginalized populations. Share your examples of school communications on issues of equity, diversity and race relations by emailing editorial@nspra.org, and they may appear on this webpage or in future NSPRA publications.

Resources for School Systems

NSPRA Articles, Publications and Webinars

Many of these member resources may be found in NSPRA’s online Gold Mine, in member e-newsletters or on the On-Demand Professional Development webpage.

  • Articles 
  • Publications 

    • Inclusive Practices: What Elements Are Crucial to Diversity? - NSPRA’s Communication Equity and Diversity Task Force shares information around the broader concept of diversity and inclusiveness, and how critical it is in today’s schools.

    • Diversity Communications Toolkit - Offers school leaders a central resource that instantly provides an array of solutions to help plan and implement new and different communication strategies to reach increasingly diverse communities.

  • Resources 

  • Tip Sheets

  • Webinars (On-Demand Professional Development Library: Equity and Diversity Communications)

    • Navigating Equity Communications in a Divided Community - Featuring Eesha Pendharkar, staff writer, Education Week; Julie Sweetland, Ph.D., senior advisor, FrameWorks Institute; and  Barbara Hunter, APR, NSPRA executive director. NSPRA Insight - June 25, 2021

    • Uncomfortable Conversations: How to Engage Your School Community in Equity Work - Featuring Royal Gurley, Ed.D., Assistant Superintendent, Dinwiddle County (Va.) Public Schools; Catherine Carbone Rogers, APR, Chief Communications Officer, Highline Public Schools, Burien, Wash.; Yolanda Stephen, APR, Director of Public Relations, Troup County School System, LaGrange, Ga., and NSPRA Vice President for Diversity Engagement. PR Power Hour - Feb. 5, 2021

    • ​Communicating Beyond Language Barriers in a Diverse School System - Featuring Helen Lloyd, APR, director of communications, Alexandria City (Va.) Public Schools; Jessica Morgan, director of communications, Sunnyside (Wash.) School District; and Curtis Campbell, public information officer, Shoreline (Wash.) Public Schools, and NSPRA Northwest Region vice president. PR Power Hour - Nov. 15, 2019

    • Cultural Awareness, Agility and Competence: What Does it Mean and How Does a Communicator Embrace and Exhibit it on the District’s Behalf? - Featuring Richard Franco, director, public relations, Florence (Ariz.) Unified School District; Shayla Cannady, senior manager, public relations & graphics, Orange County Public Schools, Orlando, Fla.; and Heidi Vega, communications director, Arizona School Boards Association, Phoenix, Ariz. and NSPRA vice president for diversity engagement. PR Power Hour - Jan. 11, 2019

School District Examples and Resources

These examples are from public school systems and education departments across the United States and Canada. Share your examples of school communications on issues of equity, diversity and race relations by emailing sloughlin@nspra.org, and they may appear on this webpage or in future NSPRA publications.

Other Resources and Information

The following resources from other associations and organizations may also assist school communicators in developing key messages, talking points, public statements, publications, website content and social posts. In addition, some resources are shared to help communicators think about how challenging topics are framed by different groups.