NSPRA Front-Runners

NSPRA Front-Runners are members identified by the NSPRA Executive Board as emerging leaders who are doing outstanding work for their schools, their chapters and for NSPRA.The annual distinction recognizes four members, each from a different NSPRA region.

Each Front-Runner receives recognition in an issue of e-Network, NSPRA's monthly member-only e-newsletter, as well as a commemorative plaque during the NSPRA Celebration of Achievement and Annual Meeting, which is held during the Seminar each summer.

2017-2018 Front-Runners

Check back soon to see our next featured Front-Runner for 2017-2018.
This month's featured Front-Runner:

Lori Perlow

Lori Perlow
Lori Perlow

Current title: Admissions Officer/Community Liaison, Mercer County Technical Schools, Pennington, N.J.

Alma Mater: State University of New York — FIT

My PR motto: Perception is reality.

I am inspired by...People who have overcome obstacles and landed on their feet successfully. We all have a story to tell, some are more impactful than others.

Favorite professional fantasy: Having a communications staff with a big budget so we can accomplish even more!

Make Your Messages Connect with Your Community
School Communication That Works
Do you know what parents and taxpayers really care about when it comes to the schools they support? School Communication That Works, a new book by NSPRA member Ken DeSieghardt, shares advice on how to best reach members of your community with the messages they want and need to hear. The author of Think Like a Patron (Without Losing Your Mind) shares another 20+ chapters full of helpful tips for reaching your community. Order now!

Current communication tool I use the most is...Three-way tie between Constant Contact, Facebook and Canva. I love them equally and can’t live without any one of them.

Communication tool I rarely use anymore is...I don’t use my iPad as much these days. I can accomplish most tasks like responding to emails or even website updates on my iPhone which fits easily in my pocket or a handbag. It’s all about convenience.

Greatest PR success: Getting ahead of a potentially damaging story which turned into a front-page feature story.

Greatest communication challenge: Making sure that our communications are accessible by all stakeholders. I would never intentionally exclude a particular group.

A strong communication program supports student success by...interacting with students in their classroom and by promoting their accomplishments on a regular basis. I enjoy sharing moments when our students are deeply engaged in the learning process. I’ve been referred to as the “Facebook lady” by more than one student.

My favorite part of my job is...Letting a student know that a reporter wants to interview them for some wonderful accomplishment. It makes them feel so special.

I believe school PR/communications is...critical to the success of all school districts.

Joining NJSPRA helped me...connect with other dedicated school communications professionals while staying current on the latest trends in school communications.

I’m an NSPRA member because...Resources, resources and more resources. The National Seminar rocks! They are the most exhausting and inspiring four days of my summer. I also love connecting with other school communication professionals around the country while I’m there. Everyone becomes fast friends unlike any other PD opportunity you can imagine.

My epitaph: She cared. She persisted. She made a difference.

Past Front-Runners

Click the years to show or hide the Front-Runners for that year. Click the person's name to see the full eNetwork profile (available to NSPRA members only.)

(Note: These profiles reflect responses at the time of selection.
The person may have since changed jobs or districts.)


Becky Bean
Communications Manager
South Carolina School Boards Association
Columbia, S.C.


Danielle Clark, APR
Executive Director of Communications
Poudre School District
Fort Collins, Colo

David Beil
Community Relations Director
Central Kitsap Schools, Silverdale, Washington

Danielle (Dani) Brink
Director of Community Relations
DuPage High School District 88, Addison, Ill.

Kristin Magette, APR
Director of Communications
Eudora (Kan.) Public Schools


Lesley Bruinton, APR
Public Relations Coordinator
Tuscaloosa (Ala.) City Schools

Carla Pereira, APR
Manager of Communications
Peel District School Board, Mississauga, Ontario

Tom Scheidel
Public & Media Relations Coordinator
Allegan (Mich.) Area Educational Service Agency

Tierney Tinnin
Senior Communications and Community Relations Officer
Oklahoma City Public Schools


Curtis Campbell
Director of Communications
Sunnyside (Was.) School District

Jason Gaston, APR
Coordinator of Public and Media Relations
Hoover City (Ala.) Schools

Kala Morrissey
Communication Specialist/Webmaster
Papillion-La Vista School District, Papillion, Neb.

Heidi Vega
Director of Communications
Arizona School Boards Association, Phoenix, Ariz.


Teri Kranefeld
Manager of Communications
Harford County Public Schools, Bel Air, Md.

Zac Rantz
Director of Communications
Nixa (Mo.) Public Schools

Dan Sherman
Director of Communications
Questar III BOCES, Schodack, N.Y.

Kim Yielding
Manager, Communications & Public Relations
District School Board of Niagara, St. Catharines, Ontario, Canada


Mychal Frost
Public Information Officer
Clover (S.C.) School District

Carrie Hilger, APR
Director of Communications
West St. Paul-Mendota Heights-Eagan Area Schools, Mendota Heights, Minn.

Stephen Nichols
Public Information & Community Relations Officer
Folsom Cordova USD, Rancho Cordova, Calif.

Casey White-Zollman
Director of Communication & Print Solutions
InterMountain ESD, Pendleton, Ore.


Tim Bullis
Director of Community Relations
Chesterfield County (Va.) Public Schools

Jill Filer
Director of Communications and Community Relations
Harrisonville (Mo.) School District

Briget McGuiggan, APR
Community Relations Coordinator
Orland School District 135, Orland Park, Ill.

Jessica Scheckton
Program Manager
Capital Region BOCES Communications Service, Albany, N.Y.


Danielle Gittus, APR
Public Relations Specialist
Oakland Schools, Waterford, Mich.

LaTarzja Henry
Executive Director of Communications
Charlotte-Mecklenburg Schools, Charlotte, N.C.

Trinette Marquis
Director of Communications
Twin Rivers Unified School District

Gracie Valle-Chimal
Community Relations Liaison
Pasco (Wash.) School District