Nominate Your Superintendent for the Communication Technology Award

NSPRA is proud to sponsor the Communication Technology Award for Superintendents in partnership with Blackboard.

The Communication Technology Award for Superintendents recognizes a superintendent of a K-12 school system, intermediate unit, BOCES, or County Education Office for leadership in redefining, upgrading, and integrating cutting-edge communication technology to improve and expand outreach and engagement with education stakeholders — both internal and external.

Nominations for 2021 are now open. The deadline is Jan. 30, 2021.  Fill out the nomination form here.

Eligibility

  • You must be a superintendent of a K-12 public school system, intermediate unit, BOCES or County Education Office.
  • You must currently be employed by a U.S. or Canadian K-12 public school system.
  • Judging will emphasize the type of new communication technology tools that you have added and how you are applying them to improve and expand outreach and engagement with a variety of education stakeholders. 
  • Your school district does not have to use the services of Blackboard as a prerequisite to apply, and no purchase is necessary.

The award winner is expected to attend the NSPRA National Seminar in New Orleans on July 11-14, 2021, to accept the award and to present a skill session during the Seminar. NSPRA will recognize the award winner during a General Session. The award winner also may be asked to participate in a presentation or webinar with Blackboard during the coming year.

Award Criteria

  • The superintendent's school system has a plan that integrates a strategic technology communication component.
  • The superintendent supports a culture of transparent, two-way communication.
  • The superintendent models the use of communication technology for all school administrators.
  • The superintendent holds all school administrators accountable for effectively using communication technology.
  • The superintendent uses a variety of communication technology tools to improve and expand outreach and engagement with education stakeholders, both internal and external audiences.
  • The superintendent's communication technology usage is monitored and measured. 
  • Communication activities related to this award must have been implemented during the 2019-2020 or the 2020-2021 school year.

Nomination Components 

Fill out the nomination form, which includes areas to attach the following: 

  • A brief vita for the superintendent, outlining career highlights and professional achievements.
  • Up to four (4) letters of recommendation.
    • No more than two (2) letters of recommendation from people or organizations who represent external audiences, who are not employed by the school system (e.g., parent groups, business or civic leaders, education leaders of other school systems).
    • No more than two (2) letters of recommendation from people or organizations who represent internal audiences, who are employed by or who lead the school system (e.g., employees, employee associations, school board members).
  • An executive summary (no more than 4 pages) that explains how the superintendent and staff work together to redefine, upgrade and integrate cutting-edge communication technology to improve and expand outreach and engagement with education stakeholdersIn the executive summary, include web links to supporting publications or examples (e.g., newsletters, communication plans, information brochures, websites, blogs, etc.) that illustrate the communication technology tools described.

Tips for a Successful Application

  • Demonstrate how the communication technology tools are tied to the goals and objectives of your school system.
  • Demonstrate the type of new communication technology tools that you have added and how you are applying them to communicate and engage with a variety of audiences. Note that judges will consider the testimony of your external and internal audiences on the uses of communication technology.
  • Follow the four-step process that the application requires, including research, planning, implementation and evaluation.
  • Demonstrate how measurable results are attributable to the overall communication program and the superintendent’s professional goals.
  • Be sure to follow the application directions. Every year, applications for other awards are rejected because they did not follow the directions as specified. 

Recognition and Awards

NSPRA will provide complimentary conference registrations to the Seminar and two nights lodging for the recipient and a communication director if applicable. NSPRA will arrange the lodging. Transportation and meal costs are the responsibility of the recipient.

Nominations for 2021 are now open. The deadline is Jan. 30, 2021.  Fill out the nomination form here.

For more information, contact NSPRA at awards@nspra.org or 301-519-0496.


The Communication Technology Award for Superintendents program is sponsored by Blackboard. Blackboard, a proud sponsor of NSPRA, believes that communication plays a critical role in bringing together and optimizing all the resources that contribute to student success: communities, families, teachers, administrators, and the students themselves.

Blackboard's K-12 Solutions help districts develop the optimal level of community engagement, and maximizes students’ success across all stages of their educational journey from primary education to college, career, and beyond. For more information visit Blackboard's website.