Bob Grossman Leadership in School Communications Award

The Bob Grossman Leadership in School Communications Award is given annually to a practicing superintendent or CEO of a school district, education agency or service center in recognition of outstanding leadership in school public relations and communications. This award is given in memory of Robert L. Grossman, ASPR, an NSPRA past president who believed that the support and commitment of our top education leaders is vital to successful school communication. The award is presented during a General Session of the NSPRA National Seminar, and the recipient receives a registration to the Seminar and two nights lodging.

Intrado purple logoThe funding for this award is provided through the sponsorship of Intrado and by the NSPRA Foundation for the Advancement of Education through memorial donations from NSPRA chapters and colleagues. 

Nominations for the Bob Grossman Leadership in School Communications Award are due annually by April 15.

2021 Bob Grossman Leadership in School Communications Award Recipient

Baron Davis Headshot
Baron Davis, Ph.D.
Richland School District Two
Columbia, South Carolina

Since beginning his tenure as superintendent at Richland Two in 2017, Baron Davis, Ph.D., has been on a mission to dismantle systems of inequity and inequality in public education. He has made strides to close the equity, inclusion and knowledge gap in South Carolina’s fifth largest district. Davis ensured that the work of his partnerships and communications department was incorporated in the district’s strategic plan.

 Dr. Davis understands the importance of communicating well and often. His team of  communication professionals helps him deliver honest, impactful messages across a variety of mediums.

To enhance two way communications and streamline operations district wide, Davis has added tools such as Let’s Talk! to organize online inquiries from parents and community members, and Happeo, an intranet system for the district’s 3,770 employees.

Students, families and the community also are invited to share their stories with the district through social media using the hashtag #PremierStartsHere. Each post shares an experience that cultivates premier students and instills a strong culture within the district.

View a complete List of Previous Award Recipients