Having an employee value proposition to market a school as a great employer for educators and support staff, as well as a great space for student instruction, is essential to recruitment success.

NSPRA has a national view of what stakeholders think about school communications thanks to its proprietary, benchmarked SCOPE Survey. That data suggests that communication efforts today are connecting with many, though not all, stakeholders.

Eligible voting members will soon vote on a new mission, values and strategic plan for the association, as well as additional bylaws amendments recommended by the executive board.

Enrollment is now open for the 2025-26 Leadership in School Communication program, a learning series where superintendents and communication professionals work together to strengthen alignment and tackle today’s toughest challenges.

NSPRA Academy provides the training and learning every school communication professional needs at a time when the demands of the role continue to grow and evolve.