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Ethics in Action

Author: NSPRA/Wednesday, September 23, 2026/Categories: News

September is Ethics in PR Month, a time to reflect on the role ethical decision-making plays in effective school communication. This October, continue the conversation with NSPRA’s FREE three-part webinar series, Ethics in Action: Real Decisions in School Communication.

For accredited practitioners, each webinar is eligible for 0.5 CEUs in ethics toward APR renewal. Can’t attend live? Recordings will be available to registrants after each webinar.

Part I - The Ethical Compass: Navigating the Moral Maze of School PR

Thursday, Oct. 1, at 12 p.m. ET

Explore practical frameworks and guiding questions for working through complex situations when the “right” answer isn’t immediately obvious.

Now On Demand on NSPRA Plus

NSPRA Members: FREE

Part II - Pressure Points: Navigating Ethical Tensions with Leadership and Community

Thursday, Oct. 8, at 12 p.m. ET

Learn strategies for navigating competing expectations from leadership and the community while serving as a trusted advisor and maintaining professional integrity.

Register

NSPRA Members: FREE  |  Non-members: $35
 

Part III - Trust on the Line: Ethical Communication When Credibility Matters Most

Thursday, Oct. 15, at 12 p.m. ET

Examine how transparency, privacy, accuracy and stakeholder needs come together when information is incomplete, emotions are high and credibility matters most.

Register

NSPRA Members: FREE  |  Non-members: $35
 

Want to Dig Deeper? 

Continue exploring ethics in school communication with recorded webinars on NSPRA Plus. Select “Ethics and Law” from the Interest drop-down menu to browse available sessions.

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