September is Ethics in PR Month, a time to reflect on the role ethical decision-making plays in effective school communication. This October, continue the conversation with NSPRA’s FREE three-part webinar series, Ethics in Action: Real Decisions in School Communication.

Part I - The Ethical Compass: Navigating the Moral Maze of School PR

Explore practical frameworks and guiding questions for working through complex situations when the “right” answer isn’t immediately obvious.

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Part II - Pressure Points: Navigating Ethical Tensions with Leadership and Community

Learn strategies for navigating competing expectations from leadership and the community while serving as a trusted advisor and maintaining professional integrity.

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Part III - Trust on the Line: Ethical Communication When Credibility Matters Most

Examine how transparency, privacy, accuracy and stakeholder needs come together when information is incomplete, emotions are high and credibility matters most.

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