2025 CALSPRA Communicator of the Year and NSPRA National Communicator of the Year Finalist Anakaren Cárdenas Ureño reflects on Hispanic Heritage Month and the power of human-centered school PR.
 

Having an employee value proposition to market a school as a great employer for educators and support staff, as well as a great space for student instruction, is essential to recruitment success.

NSPRA has a national view of what stakeholders think about school communications thanks to its proprietary, benchmarked SCOPE Survey. That data suggests that communication efforts today are connecting with many, though not all, stakeholders.

Eligible voting members will soon vote on a new mission, values and strategic plan for the association, as well as additional bylaws amendments recommended by the executive board.