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As part of NSPRA’s AANHPI Heritage Month series highlighting member reflections on identity, representation and the power of storytelling in school communities, school PR veteran and NSPRA past president Frank Kwan, APR, shares a personal essay on his journey from broadcast journalism to school public relations, and the importance of telling the stories he never saw growing up.
For nearly a decade, Detroit Public Schools Community District has built a recognizable brand rooted in student success, academic progress and district transformation. But district leaders recognized that even the strongest brands require reinvestment and reintroduction, especially to the audiences who matter most: students and families.
Throughout AANHPI Heritage Month, NSPRA is sharing member reflections on lived experiences, belonging and connection in school communities. School communicator Sapna Kollali explores how culture, identity and lived experience shape the way families connect with schools and why communicators must recognize those differences to build trust.
See how one district is bringing to life a student-led storytelling initiative grounded in research.
What do journalists really wish school public relations professionals understood before hitting “send” on that pitch or press release? For three former Emmy Award–winning television journalists now serving in chief communications roles for South Carolina school districts, the answer comes from lived experience on both sides of the story.