School communications work can look very different depending on your role, your team and the communities you serve. This fall, NSPRA Academy offers focused learning built around the real work school communicators are navigating every day.

NSPRA  is proud to announce recipients of the 2026 National School Communication Awards! This year, districts and education organizations from across the country submitted work showcasing the creativity, strategy and impact of school communication professionals and education leaders.
 

For nearly a decade, Detroit Public Schools Community District has built a recognizable brand rooted in student success, academic progress and district transformation. But district leaders recognized that even the strongest brands require reinvestment and reintroduction, especially to the audiences who matter most: students and families.

As part of NSPRA’s AANHPI Heritage Month series highlighting member reflections on identity, representation and the power of storytelling in school communities, school PR veteran and NSPRA past president Frank Kwan, APR, shares a personal essay on his journey from broadcast journalism to school public relations, and the importance of telling the stories he never saw growing up.