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Author: NSPRA Staff/Wednesday, October 1, 2025/Categories: News
School districts are listening now more than ever. But without a strategic approach to gathering and interpreting feedback, much of that information can stay underused. Data alone doesn’t drive change. The real challenge is turning it into strategy: using insights to build trust, strengthen transparency and align communication with district goals.
Here’s how NSPRA helps districts turn that feedback into actionable strategy.
Did you know NSPRA has a research team?
Yes, really! NSPRA’s research services are led by seasoned school communication professionals and strategic advisors who understand the unique demands of K-12 communication from the inside out.
In addition to researching trends and emerging issues in education and school communication to provide industry insights to association members, the team also offers two high-impact, direct services that help individual school systems move beyond gut instinct and occasional data to a comprehensive analysis and actionable strategies:
📝 SCOPE Survey™ – A customizable stakeholder perception survey that provides clear, data-driven insight into how families, employees, students and community members experience district communication—and how results compare to other districts nationwide.
📊 NSPRA Communication Audit – A comprehensive, 360° review of your communication ecosystem, including stakeholder surveys and focus groups, an evaluation of communication channels and information flow, and expert recommendations grounded in best practices.
Together, these services help education and communication leaders see what’s working, identify opportunities for improvement and make confident, data-driven decisions. With hundreds of communication audits and SCOPE Surveys completed nationwide, NSPRA goes beyond data collection to deliver actionable results and lasting value through:
Don’t just collect feedback. Know how to act on it.
With NSPRA’s research services, school districts gain more than data. They gain expert insights to craft a clear path forward, grounded in best practices and informed by what matters most to their communities.
Whether you're looking for actionable feedback, credible benchmarking data or expert-driven recommendations, our team is ready to support your goals. Learn more about the SCOPE Survey™ and NSPRA Communication Audit and find the right fit for your district. NSPRA members receive a discount on both services!
District leaders across the country have seen firsthand how NSPRA’s audits and surveys provide clarity, uncover insights and guide stronger communication strategies. Here’s what some of them had to say:
“This was an independent, comprehensive look at communications in our district. Not only did we learn perceptions from various constituencies, but we also were measured against the best across the country. I am so excited to have a report that provides strengths and opportunities for improvement.”
“The insight and level of detail we gained was extremely valuable. Having an anonymous process to gather feedback helped us gain detailed insight.”
“This was a great assessment of our current communication program backed by quantitative and qualitative data.”
“The [recommendations and action steps] are the most valuable part of the audit. The recommendations, action steps and quick wins have helped frame our communication plan for the following school years.”
“The [recommendations and action steps] are my favorite sections because not only does it give actionable items, but it also provides a roadmap for implementing the recommendations. This will allow us to make positive changes for our department that may have otherwise been very daunting.”
“If you want to be the best, you must be willing to be measured next to the best. The Benchmarking section really brought into perspective the strengths and weaknesses of our communication work. I loved it so much that I bought NSPRA's benchmarking book so I can strategically plan and measure progress as we implement the recommendations.”
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