A new collaborative report from the National School Public Relations Association and engagement platform ThoughtExchange examines current trends in AI adoption, highlights key opportunities and challenges, and provides practical guidance for effective and responsible use in school communication.

Future-Proofing K–12 Communications: School PR Strategies in the Age of AI explores how AI is being applied in school public relations, addresses concerns around data privacy and ethics, and offers clear, actionable steps for districts to support thoughtful implementation. Key findings include:

✅ 91% of school communicators are already using AI tools in their work.

✅ 69% report their districts do not have a formal policy on employee AI use.

✅ 61% say their districts do not disclose when AI is used in official communications.

Access the full report to explore data on AI’s growing role in school PR and recommendations to guide responsible use in schools.

Access Report

Take a deeper dive into the findings at the NSPRA 2025 National Seminar next week at the "AI is Here. Is Your Communication Strategy Ready?" session on Tuesday, July 22, at 9:30 a.m. ET.