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New Report Explores Role of School Public Relations Professionals and Superintendents

Author: NSPRA Staff/Thursday, April 25, 2024/Categories: News

Findings of a new report published by SchoolCEO, a national education magazine, in partnership with the National School Public Relations Association, reveal that school communication professionals thrive when deeply connected to their district's purpose—and people.

The report, “A Seat at the Table: Research on the Relationship Between Superintendents and School Communicators,” explores the answers to important questions such as:

🪑 Which communication professionals have a "seat at the table" or access to executive decision-making?

📊 Do communication professionals have adequate and productive access to their superintendents?

💡 How do communication professionals' executive access (or lack thereof) impact their work for their districts?

Key findings of the report include: 
  • 47% of school communication professionals work on teams of one.
  • While most school communicators report adequate access to both district decision-making and their superintendent, many also report that principals, other leaders and teachers do not fully understand the work of a school communicator.
  • There is a stark difference between how school communicators spend their time on a day-to-day basis and what they believe is most important.

Access the full report below to dive into data around how school public relations professionals play an integral role in a district’s ability to thrive and a superintendent's role in school communication efforts.

Access Report


Take a deeper dive into the data from this report at the NSPRA 2024 National Seminar in Bellevue, Wash., this summer at the "A Seat at the Table: How Access to Leadership Shapes Your Role" session!



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