Executive Board Search Committee
Chair: Carol Birdsong (Southeast) firstname.lastname@example.org 615-472-4030
Board Liaison: Nora Carr, APR, NSPRA President email@example.com 336-370-8106
Staff Liaison: Karen Kleinz, APR firstname.lastname@example.org 301-519-1227
- To recruit and recommend a slate of one or more candidates for each NSPRA Executive Board office that will become vacant the following year. (President-elect, South Central VP, North Central VP, and VP of Diversity Engagement)
- Present slate to the membership at the July 13, 2014 Annual Meeting in Baltimore, Md.
Deadline: Slate of candidates submitted to NSPRA office no later than May 1, 2014.
Kristine Liptrot (North Central) email@example.com 630-476-3330
Craig Eichhorn, APR (South Central) firstname.lastname@example.org 281-498-8110 ext. 2552
Joseph Ortiz (Southwest) email@example.com 602-243-4807
Sandy Catt (Northwest) firstname.lastname@example.org 360-575-7018
Kim Mesquita (Southwest) email@example.com 623-435-6019
Jessica Scheckton (Northeast) firstname.lastname@example.org 518-464-3960
Brenda Drake (Mideast) email@example.com 540-382-5138
Board Liaisons: Brett Clark, APR, North Central VP firstname.lastname@example.org 847-486-7861
Staff Liaison: Tommy Jones email@example.com 310-519-1222
To review outside auditor's report and make a report to the Executive Board and the membership.
Report made at November 2013 Executive Board Meeting and to the membership at the July 13, 2014 Annual Meeting in Baltimore, Md.
Linda Erdos firstname.lastname@example.org 703-228-6002
Kitty Porterfield email@example.com 703-548-1450
Gary Marx, APR firstname.lastname@example.org 703-938-8725
Staff Liaison: Tommy Jones email@example.com 301-519-1222
Not activated for 2013-14 as all candidates ran uncontested and were named as officers by acclamation of the NSPRA Executive Board at the 2013 Annual Meeting on July 7, 2013.
Chair: Tim Hensley, APR firstname.lastname@example.org 706-234-1031
UAB Rep: Janet Swiecichowski, APR email@example.com 952-401-5095
Board Liaison: Carol Fenstermacher, APR firstname.lastname@example.org 360-833-0378
Staff Liaison: Karen Kleinz, APR, email@example.com 301-519-1227
- Develop an accreditation liaison/chair for as many chapters as possible and appropriate.
- Identify and encourage potential APR candidates.
- Prepare and implement an annual marketing/public relations plan to market the Accreditation Examination to members (per UAB policies and procedures).
- Write two articles for NSPRA publications - one on the value of accreditation and a second on what superintendents need to know about the value of the APR process and accreditation.
- Serve as a resource to NSPRA chapters and provide advice and assistance in offering accreditation preparation opportunities for members.
- Assist in coordinating and presenting the APR Prep pre-seminar workshop.
Pertaining to Readiness Review Panels:
- Monitor candidates' progress through the process and report to NSPRA on each step.
- Serve as the local/regional coordination arm for NSPRA in scheduling Readiness Review panels for member candidates for accreditation.
- Assist chapters in building capacity to host local/state Readiness Review panels for candidates.
- Develop relationships/assist chapters to develop relationships with PRSA chapters in states/locales that lack capacity for convening a full panel of NSPRA APRs in order to facilitate the involvement of at least one NSPRA APR on a member candidate's panel.
- Provide mentoring and support for Readiness Review candidates as outlined in the testing program.
- Maintain contact throughout the year with chapters running APR study groups to identify members who plan to become APR candidates and request Readiness Review panels at the Seminar.
- Work with NSPRA to coordinate and schedule a set number (to be determined) of Readiness Review panels at the 2014 NSPRA Seminar in Baltimore, Md.
- Identify and recruit members with APRs to serve as Readiness Review panelists in their state/region and at the Seminar.
- Serve on Readiness Review panels at the Seminar and at the local/regional level when possible.
- Be able to explain the steps involved in becoming accredited to interested candidates.
- Thoroughly understand the Readiness Review Panel process and become familiar with the coaching guide.
- Follow NSPRA's guidelines for the Readiness Review panel process.
Committee chair will provide reports for NSPRA Executive Board Meetings to be held November 2013, March 2014 and July 2014.
Regional Committee Reps:
Monica Faulkenbery, APR (South Central) firstname.lastname@example.org 210-397-8550
Barb Olson, APR (North Central) email@example.com 763-391-7002
Danelle Gittus, APR (Mideast) firstname.lastname@example.org 248-209-2181
Leslie Robinette, APR (Northwest) email@example.com 503-974-5077
Chuck Lionberger, APR (Mideast) firstname.lastname@example.org 540-562-3900 ext. 10262
Naomi Hunter, APR (Southwest) email@example.com 650-544-6705
Stephanie Gouss, APR (Northeast) firstname.lastname@example.org 845-626-4705
Employee Morale Project Team
Member Team Leader: Bonnie Reidy (NC) email@example.com 704-866-6118
Board Team Leader: Julie Zwahr, South Central VP firstname.lastname@example.org 972-292-1847 ext. 15003
Staff Liaison: Karen Kleinz, APR, associate director email@example.com 301-519-1227
Project Goal: To address the issue of education employee morale in an era of ongoing budget cuts, increased accountability and mandates, increased expectations to do more with less (in resources, personnel and funding), decreasing support and politically orchestrated anti-public education efforts.
- Develop an e-resource toolkit for raising employee morale (along the lines of NSPRA’s 1984 “Lighting the Fire” kit).
- Team members will identify and research relevant topics to include, such as:
- Addressing burnout and stress
- Incentives and recognition
- Building trust and ownership
- Inspiring passion and excitement
- Developing leaders
- Generating renewal and hope for the future
- Other topics identified
- Develop a variety of resources for the kit, such as:
- Workshops of different lengths (i.e., one hour to half-day) for administrators and staff
- Presentations for administrators on the need to address staff morale
- Tip sheets for administrators and staff
- Best practice idea, examples and guidelines or resources
- Strategies for engaging staff in self-renewal
- Short staff surveys to gage the level of morale and specific needs
- A series of short articles for PRincipal Communicator on tips for building staff morale at
the building level
- Other identified resources
Timeline: Complete the e-toolkit by April 2014 in time for production and presentation at the 2014 Seminar in Baltimore.
Updates: Progress reports due in November 2012, March 2013 and July 2013, and present a PR Power Hour on the topic as a preview on May 2, 2014.
Team Member Commitment: The goal, tasks and deliverables for this project are primarily the responsibility of team members. NSPRA staff is available to provide information as needed, but it will be the team members, through their actions and accomplishments, who will determine whether the goals and deliverables are attained
Project Team Members:
Libby Brown (NC) firstname.lastname@example.org 828-728-8407 ext. 120
Dawn Creason (NC) email@example.com 704-924-2032
Cindy Shah-Khan (NC) firstname.lastname@example.org 336-370-8997
Michael Yarbrough (NC) email@example.com 919-807-3456
Emily Grobe (TX) firstname.lastname@example.org 512-759-3008
Kristyn Hunt (TX) email@example.com 409-989-6160
School Communication Benchmarking Project Team
Member Team Leader: Kathy O'Hara firstname.lastname@example.org 757-263-1075
Board Team Leader: Barbara Hunter, APR email@example.com 571-423-1218
Project Manager: Sandy Cokeley, APR firstname.lastname@example.org 845-406-0631
Staff Liaisons: Rich Bagin, APR email@example.com 301-519-0496 and Karen Kleinz, APR, firstname.lastname@example.org 301-519-1227
Project Goals: To identify best-in-class practices and performance measures for the areas of critical functions within the school public relations practice. Critical Function Areas include:
1. Comprehensive Professional Communications Program
2. Internal Communications
3. Parent Communications
Scope of Project: Gather relevant data and produce a product/resource that will provide school communication professionals, superintendents, and school board members with the guidelines and resources they need to develop comprehensive communication programs that ultimately contribute to student achievement.
- Identify essential program components for each of the critical function areas.
- Identify evaluative measures for the critical program components and/or function areas.
- Determine best-in-class performance.
- Identify benchmark practices in each of the critical program components based on best-in-class performance.
- Develop "how to" for members on using benchmark practices and measures to improve their own performance.
(completed for first three critical function areas)
Deadline: Complete content for fourth critical function area - Marketing - for presentation at the 2014 Baltimore Seminar.
Reporting: Team will provide reports for NSPRA Executive Board Meetings to be held November 2013, March 2014 and July 2014.
Project Team Members:
Frank Kwan (CA) email@example.com 562-922-636-
Brian Woodland, APR (ON) firstname.lastname@example.org 905-890-1010 ext. 2812
Nicole Kirby, APR (MO) email@example.com 816-359-6030 ext. 337
Michelle Mueller (MO) firstname.lastname@example.org 636-253-6280