This April marks my first APR Month, and it feels surreal. After all, it was only a year ago that I finally broke through my fears and trepidations and earnestly began the climb to the APR summit. 

Each April, APR Month highlights the meaning and impact of accreditation in public relations across the profession, and the experiences behind the credential.

NSPRA and ASBO International have partnered to release a collection of guides designed to help school districts communicate about finances with greater clarity, transparency and trust.

Each year, we invite every member to consider stepping forward as an NSPRA volunteer, contributing to the growth and impact of your association.

What do journalists really wish school public relations professionals understood before hitting “send” on that pitch or press release? For three former Emmy Award–winning television journalists now serving in chief communications roles for South Carolina school districts, the answer comes from lived experience on both sides of the story.