NSPRA has a national view of what stakeholders think about school communications thanks to its proprietary, benchmarked SCOPE Survey. That data suggests that communication efforts today are connecting with many, though not all, stakeholders.

When asked about how informed they feel in key areas of school communications, stakeholders across the nation seem to feel moderately to very informed. On a 5-point scale, where 3 is "moderately" and 5 is "extremely" informed, NSPRA finds that school system communications are seen as:

• Effective in highlighting district successes (Parents: 3.6 | Staff: 3.9 | Community: 3.5)
• Strong in celebrating student achievement (Parents: 3.8 | Staff: 3.9 | Community: 3.6)

These scores show that communication is connecting, especially with staff, but opportunities for continued growth and engagement remain. Consider how your school community might respond in these areas.

💡 To strengthen how you highlight stories of district successes and student achievement, review how often and broadly these types of stories appear, gather feedback on their impact and create a steady, inclusive storytelling plan tied to district goals.

These takeaways come straight from SCOPE, a powerful research tool to help districts see how parents/guardians, employees, community members and students really feel about school communication.