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The language of “customer experience” may feel unfamiliar in public education, but the idea behind it is not: creating positive, consistent experiences for students, families, staff and communities. Districts are taking a more intentional look at the interactions, processes and systems that shape those experiences and, ultimately, trust.
New research from a national survey of school communication professionals by NSPRA and Qualtrics finds that trust in schools is shaped not only by major decisions, messages or moments of crisis, but also by families’ and community members’ everyday experiences.
What captured the attention of school communicators this year? From digital accessibility and school finance communication to member-exclusive benefits and professional development tools, these were the most-accessed NSPRA resources of the 2025-26 school year.
NSPRA is proud to announce recipients of the 2026 National School Communication Awards! This year, districts and education organizations from across the country submitted work showcasing the creativity, strategy and impact of school communication professionals and education leaders.
Throughout AANHPI Heritage Month, NSPRA is sharing member reflections on lived experiences, belonging and connection in school communities. School communicator Sapna Kollali explores how culture, identity and lived experience shape the way families connect with schools and why communicators must recognize those differences to build trust.