When Pelham Union Free School District emerged from the pandemic, Director of Communication Alex Wolff could feel a fundamental shift in how families and staff expected to receive information. What emerged from that was a transformation that reshaped not just tools and tactics, but also strategy, trust and the role of the communicator itself.

Each year, the National School Public Relations Association invites leaders in the fields of public relations, communications, marketing, engagement and public education to submit proposals for sessions at the NSPRA National Seminar.

NSPRA membership just got even more powerful. NSPRA Plus is the first-of-its-kind, AI-powered on-demand learning library built exclusively for those who plan, lead or help support school communication.

NSPRA's Black Friday sale starts now! 

In her message to members this month, NSPRA 2025-26 President Kelly Wachel, APR, reflects on the past and future of the association.