For nearly a decade, Detroit Public Schools Community District has built a recognizable brand rooted in student success, academic progress and district transformation. But district leaders recognized that even the strongest brands require reinvestment and reintroduction, especially to the audiences who matter most: students and families.

This April marks my first APR Month, and it feels surreal. After all, it was only a year ago that I finally broke through my fears and trepidations and earnestly began the climb to the APR summit. 

Each April, APR Month highlights the meaning and impact of accreditation in public relations across the profession, and the experiences behind the credential.

School communication professionals and education leaders can access incredible discounts on NSPRA membership, exclusive school PR resources, professional learning programs and more now through Dec. 31 with special NSPRA anniversary pricing AND NSPRA's Year-End sales event!

Enrollment is now open for the 2025-26 Leadership in School Communication program, a learning series where superintendents and communication professionals work together to strengthen alignment and tackle today’s toughest challenges.