When state chapters talk about revitalization, the Sunshine State School Public Relations Association (SUNSPRA) in Florida has become a model of what’s possible: a chapter that moved from stagnation to statewide influence in just a few years.

June Elevation article. Members only. As you looking to improve how families experience your district, here are three steps your district can follow to take customer service from a bullet point in its strategic plan to a districtwide core value.