Leadership for Public Trust is a joint NSPRA and AASA professional learning experience for superintendents, school communication leaders, and district leadership teams who must lead collaboratively during critical moments.

Happy Public Schools Week! There’s no easier way to join the celebration than by using the ready-to-go toolkit from the Learning First Alliance.

When state chapters talk about revitalization, the Sunshine State School Public Relations Association (SUNSPRA) in Florida has become a model of what’s possible: a chapter that moved from stagnation to statewide influence in just a few years.

Offered in partnership with AASA, The School Superintendents Association, the program is designed exclusively for school PR professionals and their superintendents.

From satellite phones and two-way radios to visiting student homes and setting up camp at a local radio station powered by generators, school communicators in districts throughout the southeastern United States found themselves providing more than just critical updates to their school communities during two hurricanes. For many, the information served as a lifeline as they navigated fear, loss and uncertainty.