About NSPRA
NSPRA Membership
As part of NSPRA's ongoing 90th anniversary celebration, school communications professionals, superintendents, and other district leaders can become a member for as low as $90!
Becoming a member means joining a network of engaged school communicators, accessing best-in-class top resources like:
🌟 25+ FREE professional development webinars each year on best practices, the education landscape, communication strategies and more.
💡 Access to NSPRA Plus, our AI-powered on-demand learning library built exclusively for those who plan, lead or help support school communication. Stream hundreds of recorded webinars, sessions and workshops from NSPRA anytime, anywhere on a platform that adapts to you.
📰 A curated collection of the latest news, articles and trends in education and public relations delivered to your inbox weekly.
💼 Access to salary and career surveys.
📚 A library of communication samples, resources, templates and award-winning communication plans.
🖥️ Access to the members-only online discussion forum where colleagues ask questions, get advice and share best practices.
📊 Expert knowledge reports that provide in-depth insights on hot topics and timely issues.
Join NSPRA
Already a member of your state/regional SPRA chapter but haven't yet joined NSPRA? Check out how chapter and NSPRA memberships are better together!
Need a little help to convince your supervisor or demonstrate the value of an NSPRA membership to your board? Check out our "Make your Case" toolkit below and customize as needed! You can also schedule a 15-minute Zoom meeting with NSPRA Professional Development and Member Engagement Manager Melissa McConnell for more advice or to ask any questions you may have about NSPRA membership.
Make Your Case Toolkit
NSPRA curates and offers for sale a variety of industry books and association publications. Whether you’re looking for general guidance on building a more robust communications program or taking a deep dive into a specific topic, these books and publications are for you! Plus, grab some fun NSPRA and school PR swag! Shop "I ❤ School PR" water bottles, NSPRA socks and more. All book purchases made during the sale come with a surprise second title FREE.
You can also save 10% on the Rubrics of Practice and Suggested Measures.**
Spend $50 or more and receive a FREE digital copy of Resources for Planning the School Calendar 2025-2026!
USE CODE BFSW25
* *Sale applies exclusively to printed book titles and swag housed on https://www.nspra.org/PR-Resources/Books-and-Publications-Online-Store.
** Digital resource will be emailed to you the week of January 5.
If you've ever wanted to enroll in a track of NSPRA Academy, now is the time! NSPRA Academy offers school public relations professionals and superintendents the chance to dive deep into critical areas of effective communication. Each track is designed to align with your role and experience level.
Learning modules are underway, but the program's flexible structure allows registrants to enroll on a rolling basis. New enrollees will receive access to recordings of previous modules. Read more about each track below and register to enroll!
USE CODE BFAC25 FOR:
NOTE: Use the code to register for NSPRA Academy in a transaction separate from any NSPRA Online Store purchases.
Designed for school communicators with 0-5 years of experience in the field.
Learn the critical skills, training and knowledge important to the role like conducting research effectively, navigating the political realities of school boards and communities, crafting templates and resources to support daily and crisis communications and much more.
Learning module topics include:
✔ Using a district’s strategic plan to guide the development of a comprehensive communication plan
✔ Conducting research effectively and why it matters
✔ Developing a library of resources and templates
✔ Best practices for internal communications
✔ Marketing and branding your district
✔ Navigating the political realities of school boards and communities to build crucial relationships
Register
Designed for mid-career and veteran school communication professionals.
Delve into best practices for conducting secondary and primary research, how to identify metrics to set measurable objectives for strategic communication plans, determining the best media strategies based on the complexities of today's communication landscape, better assess and refine budgets and timetables, and much more.
✔ Impact of the evolving communication landscape on the communication planning process
✔ Developing a research plan and why it matters
✔ Best practices for creating messaging strategies that resonatewith stakeholders
✔ Identifying the right channels to best communicate district and school messages
✔ Gathering comprehensive data tomeasure the success of communication plans
Designed for superintendents of school districts with an enrollment of 5,000 students or less.
Designed exclusively for district leaders, this track offers the tools, strategies and support to lead clear, consistent communication that builds trust and strengthens your school community—whether you manage communications yourself or work alongside a dedicated communications professional.
Virtual learning modules of NSPRA Academy's Small-District Superintendents Track take a deep dive into topics like:
✔ Crisis communications
✔ School board communication
✔ Internal communication
✔ Media relations
✔ Messaging strategies
✔ Using the right communication tools
✔ Communication planning
✔ Communications and the ballot box
Enroll in NSPRA Academy
USE CODE BFAC25 FOR ENROLLMENT DISCOUNT