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2025-26 Superintendents to Watch

Each year the National School Public Relations Association recognizes a select number of superintendents as Superintendents to Watch. Honorees are school district leaders who have fewer than five years of experience as a superintendent and who demonstrate dynamic, fast-paced leadership with strong communication at its core. They use communication technology in innovative and effective ways to engage and inform their school communities and to expand two-way communication and outreach efforts.  


Congratulations to the 2025-26 Superintendents to Watch!

Bassanelli

Melissa Bassanelli
San Juan Unified School District (Calif.)

Benjamin

Wesley Benjamin, Ed.D.
Kalama School District (Wash.)

bradley

Duke Bradley III, Ph.D.
Newton County Schools (Ga.)

Cabral

Juan Cabral
Redlands Unified School District (Calif.)

Castaneda

Andrea Castañeda
Salem-Keizer Public Schools (Ore.)

Craft

Kristin Craft, Ed.D.
Boerne Independent School District (Texas)

Craft

Steven Craft, Ph.D.
Dalton Public Schools (Ga.)

Dau

Wendy Dau
Provo City School District (Utah)

Dr. Erwin Garcia

Alvin L. Freeman, Ed.D.
Bound Brook School District (N.J.)

Gupta

Neil Gupta, Ed.D.
Oakwood City Schools (Ohio)

Hines

Carlondrea Hines, Ph.D.
St. Louis Park Public Schools (Minn.)

Holley
Ashanti Holley, Ed.D.
Burlington County Institute of Technology and
Burlington County Special Services
School District (N.J.)

Jenkins

Rebecca Jenkins
Libertyville District 70 (Ill.)

Johnson
School District U-46 (Ill.)
Lassiter

Steve M. Lassiter Jr., Ed.D.
Pitt County Schools (N.C.)

LeMay

Jason LeMay, Ph.D.
School District of Ladysmith (Wis.)

Lopez

Toni Lopez, Ed.D.
Pasadena Independent School District (Texas)

Loria

Karla Loría, Ed.D.
Adams County School District 14 (Colo.)

Muak

Scott Mauk, Ed.D.
Chimacum School District (Wash.)

May-Vollmar

Kelly May-Vollmar, Ed.D.
Desert Sands Unified School District (Calif.)

Perry

Chuck Perry
Broken Arrow Public Schools (Okla.)

Putnam

Laurie Putnam,Ed.D.
St. Cloud Area School District 742 (Minn.)

Rocha

Heath Rocha
Los Gatos-Saratoga Union High School District (Calif.)

Sanchez Rivera

Yamil Sanchez Rivera, Ed.D.
Southeast Delco School District (Pa.)

Smith

Anthony W. Smith, Ed.D.
Clayton County Public Schools (Ga.)

Spicer

Tiffany Spicer, Ph.D.
Waco Independent School District (Texas)

Touchet

Francis Touchet Jr.
Lafayette Parish School System (La.)

Tow-Yick

Heather Tow-Yick
Issaquah School District (Wash.)

Vasquez

James Vasquez
Socorro Independent School District (Texas)

Watlington

Tony B. Watlington, Sr., Ed.D.
School District of Philadelphia (Pa.)

 


 

To be considered for the award, nominees must have:

  • Fewer than five years of cumulative experience as a superintendent of schools in a school district/school board system(s) at the time of nomination;
  • Implemented a communication program for the district that includes the use of new communication technology as well as more standard communication tools;
  • Integrated communication goals and strategies into the district’s strategic plan; and
  • Active, visible involvement in the district's communication effort (e.g., tweets, blogs, participates in face-to-face engagement activities, responsive to media requests, models good communication for staff).

Nominees do not have to be an NSPRA member.

Selected superintendent honorees receive a special certificate and are recognized on the NSPRA website, in an NSPRA e-newsletter, on NSPRA social media and during the Superintendents' Luncheon at the annual NSPRA National Seminar

For more information about this program, contact Communications Manager Sarah Loughlin at sloughlin@nspra.org or 301-519-1221. View previous winners here.