Superintendents to Watch

The Superintendents to Watch program recognizes up to 25 superintendents who use communication technology in innovative and effective ways. These superintendents must have fewer than five years of experience as a superintendent and possess dynamic, fast-paced leadership with strong communication at its core. They engage and inform their school communities with new communication technology tools combined with tried-and-true techniques. We are especially looking for superintendents who use new communication technology to expand two-way communication and outreach efforts.  

Thank you to West (SchoolMessenger solutions) for their generous support of this program!

Congratulations to the 2017-18 Superintendents to Watch Recipients:

  • Mark Bedell, Kansas City Public Schools (Kansas City, Mo.)
  • Carol Birnbohm, Lenape Regional High School District (Shamong, N.J.)
  • Michael Daria, Tuscaloosa City Schools (Tuscaloosa, Ala.)
  • Addison Davis, Clay County District Schools (Green Cove Springs, Fla.)
  • Nicholas Diaz, Frelinghuysen Township School District (Newton, N.J.)/Union Township Schools (Hampton, N.J.)
  • Kathleen Graupman, Greece Central School District (Rochester, N.Y.)
  • Dr. Carol Hansen, Ocean View School District (Huntington Beach, Calif.)
  • Dr. Laurie Heinz, Park Ridge-Niles School District 64 (Park Ridge, Ill.)
  • Dr. Kathy Hinz, Crystal Lake Elementary District 47 (Crystal Lake, Ill.)
  • Dr. Walter Jackson, Brenham ISD (Brenham, Texas)
  • Mark Johnston, Shenandoah County Public Schools (Woodstock, Va.)
  • Donna Lewis, Creighton Elementary School District (Phoenix, Ariz.)
  • Jason Manuel, Germantown Municipal School District (Germantown, Tenn.)
  • Mark Miear, Montgomery County Public Schools (Christiansburg, Va.)
  • Dr. Roosevelt Nivens, Community Independent School District (Nevada, Texas)
  • Raymond Sanchez, Ossining Union Free School District (Ossining, N.Y.)
  • Amy Slavensky, Amador County Public Schools (Jackson, Calif.)
  • Jennifer Spring, Cohoes City School District (Cohoes, N.Y.)
  • Jeanice Swift, Ann Arbor Public Schools (Ann Arbor, Mich.)
  • Dr. Daniel Woestman, Belvidere School District (Belvidere, Ill.)


View 2015-16 Superintendent to Watch Recipients

The Superintendents to Watch program is sponsored by West (SchoolMessenger solutions). SchoolMessenger, part of West Corporation, is the trusted provider of K-12 communications solutions. Thousands of school districts, charter schools, private schools, and other educational institutions in all 50 U.S. states and Canada depend on SchoolMessenger products and services. From notifications and websites to custom mobile apps and social media, school leaders have relied on the SchoolMessenger platform since 1999 to engage with their communities in multiple languages and on any device. To learn more, visit or call 888-527-5225.

Superintendents to Watch Program Criteria:

  • Fewer than five years' cumulative superintendent experience, at the time of nomination;
  • Has implemented a communication program for the district that includes the use of new communication technology as well as more standard communication tools;
  • Has integrated communication goals and strategies into the district’s strategic plan;
  • Is actively and visibly involved in the communication effort (i.e., has a Twitter account, blog, or interactive webpage; participates in face-to-face engagement activities; is responsive to media requests; models good communication for staff; etc.);
  • Does not have to be an NSPRA member; and
  • Does not have to be a West (SchoolMessenger solutions) customer.

Recognition and Awards: Selected superintendents will receive a recognition award and an individual profile highlight in one of NSPRA’s e-newsletters. They will also be invited to attend the 2018 NSPRA Seminar in Anaheim for one half off of the registration fee, at the time of registration.

For more information, contact Jennifer Landes, senior communication manager, at or call 301-519-1221.