Superintendents to Watch

Each year the National School Public Relations Association recognizes up to 25 superintendents as "Superintendents to Watch." Honorees are school district leaders who have fewer than five years of experience as a superintendent and who demonstrate dynamic, fast-paced leadership with strong communication at its core. They use communication technology in innovative and effective ways to engage and inform their school communities and to expand two-way communication and outreach efforts.  

Nominees should have:

  • Fewer than five years of cumulative experience as a superintendent of schools in a school district/school board system(s) at the time of nomination;
  • Implemented a communication program for the district that includes the use of new communication technology as well as more standard communication tools;
  • Integrated communication goals and strategies into the district’s strategic plan; and
  • Active, visible involvement in the district's communication effort (e.g., tweets, blogs, participates in face-to-face engagement activities, responsive to media requests, models good communication for staff).

Nominees do not have to be an NSPRA member.

Selected superintendent honorees receive a special certificate and are recognized on the NSPRA website, in an NSPRA e-newsletter, on NSPRA social media and during the Superintendents' Luncheon at the annual NSPRA National Seminar. They also receive discounted registration to attend the NSPRA National Seminar.

Nominations have closed for 2021. Honorees will be announced by late fall. 


2020 Superintendents to Watch Honorees


View a list of past Superintendents to Watch honorees.