In September 2023, Santa Clara (Calif.) Unified School District (SCUSD) administrators wondered if their school system’s values of kindness and compassion were becoming lost. Informal observations suggested that emerging issues and trends in the area and around the world were negatively impacting the district’s culture and climate. Here's what they did about it.

NSPRA has curated a number of resources to help with members with school communication efforts this election season.

Enrollment is now open for three of the 2024-25 NSPRA Academy tracks, designed exclusively for school communicators in the early or mid stages of their school public relations career and superintendents without communication staff!

A record number of entries were submitted across both award programs this year.

NSPRA offers five strategies for school public relations professionals when preparing for communications during challenging times.