Bob Grossman Leadership in School Communications Award

Nominations for the 2022 Bob Grossman Leadership in School Communications Award closed on April 18.


The Bob Grossman Leadership in School Communications Award is given annually to a practicing superintendent or CEO of a school district, education agency or service center in recognition of outstanding leadership in school public relations and communications. This award is given in memory of Robert L. Grossman, ASPR, an NSPRA past president who believed that the support and commitment of our top education leaders is vital to successful school communication. The award is presented during a General Session of the NSPRA National Seminar, and the recipient receives a registration to the Seminar and lodging for one night.

Eligibility and Nomination Criteria

Eligible nominees must be a practicing superintendent/CEO of a public school district or education agency (i.e., county office of education), association, service center, intermediate unit, or BOCES. NSPRA membership is not required for nomination. Current NSPRA Executive Board members and NSPRA staff are ineligible for nomination.

A nomination must include a current vita/resume for the nominee and at least two letters of support related to the nominee's leadership in the area of school public relations and communications.  It must also include an explanation of why the nominee should be considered for the award and examples of how the nominee meets the selection criteria.

Nominations for the Bob Grossman Leadership in School Communications Award are due by April 18. Submit a nomination here.

Recipient Selection

As part of the selection process, a selection committee will consider whether the nominee:

  • Demonstrates support for the communication function by maintaining or establishing a communications program, position or department.
  • Ensures communication components are included in the district/organization’s strategic plan and are focused on supporting student achievement goals.
  • Is a proponent of open and transparent communication and integrates communication into decision-making processes.
  • Includes the communications professional (if applicable) on the cabinet and works closely with that person to achieve strategic communication goals.
  • Maintains a separate budget line for communication, marketing and engagement efforts.
  • Embraces and incorporates new communication tools and strategies.
  • Provides communication training opportunities for administrators, the board and staff.
  • Holds administrators and staff accountable for effective communication practices.
  • Practices strategic communication management and effective public engagement processes.
  • Demonstrates excellent personal communication skills and ethical leadership.

Recognition and Award Presentation

The current year Grossman Award winner will receive:

  • Complimentary registration to the upcoming NSPRA National Seminar,
  • A formal presentation of the award during a General Session at the Seminar and
  • One night of lodging, arranged by NSPRA, for the evening before the award presentation. 

The award winner also will be invited to present a Skill Session during the Seminar. 

For more information, contact NSPRA at or 301-519-0496.


2021 Bob Grossman Leadership in School Communications Award Recipient

Baron Davis Headshot
Baron Davis, Ph.D.
Richland School District Two
Columbia, South Carolina

Since beginning his tenure as superintendent at Richland Two in 2017, Baron Davis, Ph.D., has been on a mission to dismantle systems of inequity and inequality in public education. He has made strides to close the equity, inclusion and knowledge gap in South Carolina’s fifth largest district. Davis ensured that the work of his partnerships and communications department was incorporated in the district’s strategic plan.

 Dr. Davis understands the importance of communicating well and often. His team of  communication professionals helps him deliver honest, impactful messages across a variety of mediums.

To enhance two way communications and streamline operations district wide, Davis has added tools such as Let’s Talk! to organize online inquiries from parents and community members, and Happeo, an intranet system for the district’s 3,770 employees.

Students, families and the community also are invited to share their stories with the district through social media using the hashtag #PremierStartsHere. Each post shares an experience that cultivates premier students and instills a strong culture within the district.

View a complete List of Previous Award Recipients