2021 Communication Technology Award for Superintendents

Matthew Miller
Matthew Miller, 2019 Communication Technology Award Recipient

The Communication Technology Award for Superintendents recognizes a superintendent of a K-12 school system, intermediate unit, BOCES or county education office for leadership in redefining, upgrading and integrating cutting-edge communication technology to improve and expand outreach and engagement with education stakeholders — both internal and external.

This award is offered in partnership with Blackboard.

2021 Communication Technology Award for Superintendents Recipient

Dr. Brad Hunt
Coppell (Texas) Independent School District

When Dr. Brad Hunt began his tenure as superintendent for Coppell ISD in 2017, he collaborated with the district’s Communications and Community Engagement team to develop a comprehensive strategic communications plan. The plan was designed to build trust, authentic relationships and collective engagement with internal and external stakeholders. Innovative technology has been an important tool in implementing this plan.

As part of its strategic communication plan, the district gathered feedback from parents and community members through an internal audit of listening channels and social media. It then adapted its communication channels based on those stakeholders' feedback.

During the pandemic, the district also began using flash briefings on Alexa in response to the need to reach people in their homes. CISD stakeholders can receive a mindful minute from Hunt each day as part of their Alexa flash briefings. In addition, users can hear an on-the-go version of the YouTube series #CatchupWithHunt on their Alexa device.

Hunt also launched Hobbies with Hunt on YouTube, where students at home teach him different hobbies such as cooking, playing the guitar and making candles.

Dr. Hunt’s leadership and strategic approach to using technology  keeps his community connected. He's a forward thinker who leads with his heart, and he was also one of NSPRA's 2020-21 Superintendents to Watch honorees.

NSPRA and Blackboard are proud to recognize Coppell ISD Superintendent Dr. Brad Hunt with the 2021 Communication Technology Award for Superintendents.